SELL LIKE CRAZY Quotes

“The buyers are the ones who read it. They are the ones who have all the burning questions, the ones who are looking for answers. The people who aren’t going to read your copy aren’t going to buy in any case.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“business builder is an entrepreneur with a strong focus on sales and marketing. Someone who looks for leverage and to delegate anything in their business that doesn’t move the money needle and pull their business forward.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Your Breakthrough Email Checklist: Make sure you use a personal sender name. Send your emails on Tuesdays at 10 am. Make your subject lines are either two to four words or super long in length. Nothing in between. Write preheader text that burns with intrigue Above all, write emails that entertain, excite, and engage your readers. Ask yourself when sending every email: ‘Will this email get into the ‘P’ group or die in the ‘C’ group?’ Make your emails plain text instead of visual masterpieces. Talk to readers as you would your best friend. Make your emails about your readers — not just about yourself. Study the herd and do the opposite. Make it visceral and bring your email copy to life with specifics. Don’t ask them to buy, click or act. Tell them!”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Test short and sweet subject lines against super long subject lines and see where you have the most success. But whatever you do, don’t get caught up in between, in the death zone.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Your email subject line’s primary objective is to sound as much like their trusted friend, family member, or colleague as you can… without being tricky or gimmicky or lame.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“the prime objective when writing subject lines is that they appear to be personal.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“The takeaway being, nothing will increase the amount of sales your emails bring in more than writing exciting and entertaining copy that spices up the dull life of your readers.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“You start with a traffic source. It could be Facebook, Google Ads, Instagram, or even YouTube. You buy traffic from these channels at around $2 a click or less, and send them to an opt-in page. This is a webpage where a customer gives you their details – email, phone number, whatever – in exchange for something valuable. Your High Value Content Offer might be a piece of information, an ebook, or something else. Once they’ve opted-in, they become a prospect, and you can market to them, virtually for free, using email. We find a combination of email with video generally works best. They download your HVCO and then get redirected to a thank-you page, which is a landing page that presents your Godfather Offer to them. This page could be straight text, video, or a combination of both that presents your irresistible Godfather Offer. Once the prospect clicks the button on this page to take up your offer, they are taken to a survey page where you can secure more details and arrange a call, on which you’d aim to make a sale immediately. That takes care of the 3% who are in buying mode and eager to sail through your funnel to the purchase. But what about the other 97%? They enter your funnel, but because they’re still undecided, they don’t take the next step to scheduling a call or purchase.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“When you make a mistake, don’t look for excuses. Don’t blame other people. Own it. 100%.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Facebook Ads Checklist Does my copy look like news and demand attention? Are my Facebook ads selling the click? Is my tracking in place so I can determine which audiences and ads are generating sales? Is my focus on earnings per click (EPC) and sales volume? Is more money coming back to me than I’m putting into Facebook ads? Is my copy the perfect bait for my dream buyer? Are my conversions increasing? Is my cost per conversion decreasing?”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“When somebody is considering buying something, the one thing they want is information — useful, helpful, no-nonsense information. The more information you can give them in your ads, the better your chance to generate an action.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“A wildly successful business is a business where: Customers chase you, and not the other way around. Predictability and consistency generate new leads, clients, and revenue. You speak only to highly-qualified prospects you can actually help. You have an automated lead-generation system that delivers new customers on demand with minimal human effort. You focus only on the Highly Leveraged Activities that produce revenue.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“There are three rules you must follow when putting together the kind of HVCO that will explode your sales: HVCO Rule #1: Create an Attention-Grabbing Headline HVCO Rule #2: Make sure every point touches a burning issue. HVCO Rule #3: Keep it simple. Now, they’re all important, and we’ll come to rules #2 & #3 in a moment; but first, the single most critical part of this process is having an attention-grabbing headline that stops your prospects in their tracks, grabs them by the throat, and creates so much intrigue that it practically forces them to give you their contact details.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Discipline, structure, rules, rituals, planning. These are the frameworks for success, yet these are not attractive things in today’s world of instant gratification. The average person reaches for the latest hack or loophole to attaining success with the least amount of work possible. However, that is a fool’s errand and will leave you broke.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“You might be thinking, why would we want to help them solve some of their burning problem now, instead of straight up selling them our solution? Well, because scepticism is so rampant, people are so dubious and so untrusting in what people say they can do for them. They want to see it!”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Ok Mike, I can definitely help with that. Would you like me to show you a little of how we could do that and what would be involved?”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“After you’ve shone a light on their problem and then kicked their bruised knee (some of them may not have known how big their problem was until you highlighted and agitated it), they’re now primed for you to help them solve their burning problem.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“If not, you’ll need to dig deeper. Once you get their true deepest desire, dig even deeper by asking opened ended questions:”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Don’t go into great detail about your service/program/training: that’s what your prospect is buying. Your objective is to give them an idea of how their life could be better by working with you.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“You want to have your attachment on an accurate diagnosis of the problem.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“While that may be your ultimate goal, starting out with ‘selling’ in mind is the wrong approach.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“out of the gate addresses reader scepticism by having a box that reads, ‘Why are we publishing this information?’ The ‘This is why’ strategy is brilliant and you should model it for your business to increase trust in your marketplace and ultimately your sales.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“It begins with a brilliantly-written headline that you could model for your own business, beginning with ‘What everybody ought to know about’. This is a great headline because it presupposes that everybody wants to know about the stock and bond business and also assumes there are things you don’t know. (Personally, I’d like to split test with the use of numbers – ‘The 11 things that everybody ought to know about…’) But this is where it gets really powerful.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Most people get this wrong and immediately try to sell to the 97%, but the fact is, fast selling doesn’t work with cold traffic.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“The truth is this: They don’t have a traffic problem! They have a conversion problem. When you really think about it, this traffic complaint makes zero sense. How can you have a traffic problem when digital marketing has made traffic more abundant then it’s ever been? The real issue here is not in buying traffic. Anyone with an internet connection and a credit card can do that. The”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Just like a supermarket where you can go and buy as many groceries as you want or can afford, you can also go to a traffic supermarket and buy as many website visitors as you want or need. Literally, as many as you can handle! Never have businesses had such instant access to millions of consumers within minutes. Now, when it comes to traffic, there are only two names worth mentioning. You can think of them as the Woolworths and Coles of the online traffic world. They are Google and Facebook. And they account for more than 90% of traffic online.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“What company are you calling from, I missed that?’ I would simply divert back to the reason for my call and switch the focus entirely onto how we could help them. I quickly found the more the call focused on solving their problem, the more sales I made. Once I partnered this with my single parent”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“I dedicated myself to studying all the greats from the past 150 years.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“The ratio of time, effort and money spent on selling as opposed to other aspects of business should be 80/20, with 80% of it going toward revenue-producing activities and only 20% towards all the other management activities in your business. Or, if you have a team in place, you should apply this 80/20 analysis again, and only be focussed on your 4% of activities that move the money needle.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“job of an ad is not to sell but to create intrigue and get the prospect to raise their hand and say, ‘I’m interested’.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle