“Your Breakthrough Email Checklist: Make sure you use a personal sender name. Send your emails on Tuesdays at 10 am. Make your subject lines are either two to four words or super long in length. Nothing in between. Write preheader text that burns with intrigue Above all, write emails that entertain, excite, and engage your readers. Ask yourself when sending every email: ‘Will this email get into the ‘P’ group or die in the ‘C’ group?’ Make your emails plain text instead of visual masterpieces. Talk to readers as you would your best friend. Make your emails about your readers — not just about yourself. Study the herd and do the opposite. Make it visceral and bring your email copy to life with specifics. Don’t ask them to buy, click or act. Tell them!”