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Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need by David Brier
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“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
tags: bestseller, branding, branding-expert, daymond-john, genius, influence, insight, leadership, marketing, sales
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Quotes By David Brier