Brand Intervention Quotes

“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:”
― David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need