Optimal Product Process Quotes

“Engineering-driven companies falsely assume that because they build it, the industry will magically become aware and be willing to buy it.”
― Brian Lawley, Optimal Product Process

“After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new.”
― Brian Lawley, Optimal Product Process

“Methodology must be flexible. Companies often don't adopt the materials & methods they were trained on because they aren't flexible enough.”
― Brian Lawley, Optimal Product Process

“Not having a specified launch plan and process is one of the biggest pitfalls in the technology market.”
― Brian Lawley, Optimal Product Process

“Doing testing with real users (in addition to internal quality testing) can help you avoid the serious embarrassment of a failed product.”
― Brian Lawley, Optimal Product Process

“Only move forward with creating a product that will be "above the bar.”
― Brian Lawley, Optimal Product Process

“Don't focus all your time and effort on creating the templates & perfecting the documents. Answering key product questions is more critical.”
― Brian Lawley, Optimal Product Process