The Wizard of Ads Quotes

“Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.”
― Roy H. Williams, The Wizard of Ads

“Any investment in sales training is an investment in your own gross profits.”
― Roy H. Williams, The Wizard of Ads

“The risk of insult is the price of clarity.”
― Roy H. Williams, The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires

“The fate of your company is in the hands of your people. Train them well.”
― Roy H. Williams, The Wizard of Ads

“67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.”
― Roy H. Williams, The Wizard of Ads

“For every five sales you make, another nine customers who had hoped to buy from you will leave your store disappointed and empty-handed. This means your existing store traffic can give you 2.8 times your current sales volume, if you sell only those customers who are ready to buy. The only thing more expensive than hiring a sales trainer is not hiring one. Any investment in sales training is an investment in your own gross profits.”
― Roy H. Williams, The Wizard of Ads

“HE WORLD LOOKS AT YOU and sees one person; you look in the mirror and see another.”
― Roy H. Williams, The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires

“The only thing more expensive than hiring a sales trainer is not hiring one.”
― Roy H. Williams, The Wizard of Ads