The Age of the Customer Quotes

“In the marketplace, small businesses are the face and voice of humanity, which provides them with a great advantage in the Age of the Customer.”
― Jim Blasingame, The Age of the Customer: Prepare for the Moment of Relevance

“If you don’t have regular and accurate financial statements, you’re driving your business 100 miles an hour down a one-way street the wrong way, at night, in the fog, without lights.”
― Jim Blasingame, The Age of the Customer: Prepare for the Moment of Relevance

“Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.”
― Jim Blasingame, The Age of the Customer: Prepare for the Moment of Relevance

“Every interaction in the marketplace produces some kind of evaluation or appraisal opportunity that can be conveyed to others by the person on the receiving end of the interaction.”
― Jim Blasingame, The Age of the Customer: Prepare for the Moment of Relevance

“Anything a customer can do for themselves is where service stops and relevance begins.”
― Jim Blasingame, The Age of the Customer: Prepare for the Moment of Relevance

“Intuition is educated by experience and employed by curiosity.”
― Jim Blasingame, The Age of the Customer: Prepare for the Moment of Relevance

“Even if your company’s financial condition can withstand the inefficiency of quality service, your brand likely won’t.”
― Jim Blasingame, The Age of the Customer: Prepare for the Moment of Relevance

“Trust is a good business practice.”
― Jim Blasingame, The Age of the Customer: Prepare for the Moment of Relevance