Paul Rand Quotes

“The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.”
― Paul Rand, Paul Rand: A Designer's Art

“Visual communication of any kind, whether persuasive or informative,
from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of
the beautiful and useful. Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.”
― Paul Rand, Paul Rand: A Designer's Art