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Paul Rand quotes (showing 1-21 of 21)

“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”
Paul Rand
“Everything is design. Everything!”
Paul Rand
“You will learn most things by looking, but reading gives understanding. Reading will make you free.”
Paul Rand
“Don't try to be original; just try to be good.”
Paul Rand
“The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.”
Paul Rand, Paul Rand: A Designer's Art
“So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time. ”
Paul Rand
“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
Paul Rand
tags: quote
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
Paul Rand
“All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is diagonal. These are relationships. Your mouth is an oval. Your nose is a triangle - this is what design is.”
Paul Rand
“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble
for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing
effects without substance. Form without relevant content, or content without meaningful form.”
Paul Rand
“In essence, it is not what it looks like but what it does that defines a symbol.”
Paul Rand, Thoughts on Design
“It is important to use
your hands, that is what distinguishes
you from a cow or a computer operator.”
Paul Rand
“Don’t try to be original, just try to be good.”
Paul Rand
“Even if it is true that the average man seems most comfortable with the commonplace and familiar, it is equally true that catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity and denies the reader one of the most easily accessible means for esthetic development and eventual enjoyment.”
Paul Rand, Thoughts on Design
“Design is relationships. Design is a relationship between form and content.”
Paul Rand
tags: design
“Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.”
Paul Rand, Thoughts on Design
“The designer does not, as a rule, begin with some preconceived idea. Rather, the idea is (or should be) the result of careful study and observation, and the design a product of that idea.”
Paul Rand, Thoughts on Design
“To distort the letters of the alphabet in “the style of” Chinese calligraphy (sometimes referred to as chop suey lettering), because the subject happens to deal with the Orient is to create the typographic equivalent of a corny illustration. To mimic a woodcut style of type to “go with” a woodcut; to use bold type to “harmonize with” heavy machinery, etc., is cliché-thinking. The designer is unaware of the exciting possibilities inherent in the contrast of picture and type matter. Thus, instead of combining a woodcut with a “woodcut style” of type (Neuland), a happier choice would be a more classical design (Caslon, Bodoni, or Helvetica) to achieve the element of surprise and to accentuate by contrast the form and character of both text and picture.”
Paul Rand, Thoughts on Design
“The designer is primarily confronted with three classes of material:
a) the given material: product, copy, slogan, logotype, format,
media, production process; b) the formal material: space, contrast,
proportion, harmony, rhythm, repetition, line, mass, shape, color,
weight, volume, value, texture; c) the psychological material: visual
perception and optical illusion problems, the spectators’ instincts,
intuitions, and emotions as well as the designer’s own needs.”
Paul Rand, Thoughts on Design
“Design is the silent ambassador of your brand.”
Paul Rand
“Frequently, trite ideas or unimaginative translation of those ideas is the result not of poor subject matter but of poor interpretation of a problem.”
Paul Rand, Thoughts on Design
tags: design


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Thoughts on Design Thoughts on Design
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