Paul Rand


Born
in Brooklyn, New York, The United States
August 15, 1914

Died
November 26, 1996

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Paul Rand (born Peretz Rosenbaum) was an American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, Apple, UPS and ABC. Rand died of cancer in 1996. He is buried in Beth El Cemetery in Norwalk, Connecticut.

Average rating: 4.1 · 1,822 ratings · 131 reviews · 21 distinct worksSimilar authors
Thoughts on Design

4.05 avg rating — 773 ratings — published 1970 — 7 editions
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Paul Rand: A Designer's Art

4.28 avg rating — 322 ratings — published 1985 — 5 editions
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Design, Form, and Chaos

4.18 avg rating — 214 ratings — published 1993 — 4 editions
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From Lascaux to Brooklyn

4.32 avg rating — 57 ratings — published 1996 — 3 editions
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IBM Graphic Design Guide Re...

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Pōru Rando Dezain No Jugyō

3.67 avg rating — 3 ratings — published 2008
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Pensieri sul design. Though...

really liked it 4.00 avg rating — 2 ratings
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Little 1

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4.14 avg rating — 86 ratings — published 1962 — 4 editions
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Paul Rand gggbooks Graphic ...

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Limericks for Life

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More books by Paul Rand…
“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”
Paul Rand

“Everything is design. Everything!”
Paul Rand

“Don't try to be original; just try to be good.”
Paul Rand