Paul Rand: A Designer's Art
Graphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant.
Graphic design which evokes the symmetria of Vituvius, the d
Rand fue sin duda un visionario, un adelantado a su tiempo. A lo largo de su fructífera carrera creo icónicas campañas publicitarias y magníficas imágenes gráficas de empresas de gran envergadura como Westinghouse, IBM, Olivetti, y la televisora ABC. Sus propuestas rompieron paradigmas y crearon nuevos arquetipos.
Este volumen reúne escr ...more
I've always enjoyed his work—but if you are going to read one of Paul Rands books, g ...more
But this book has led me to realise that graphic design is all about being whimsical. Standing out.
Rand plays with fonts, color, space , humour and creates stuff which can be recognized from a mile as his work.
from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of
the beautiful and useful. Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.”