Paul Rand: A Designer's Art
Graphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant.
Graphic design which evokes the symmetria of Vituvius, the dyn
Rand fue sin duda un visionario, un adelantado a su tiempo. A lo largo de su fructífera carrera creo icónicas campañas publicitarias y magníficas imágenes gráficas de empresas de gran envergadura como Westinghouse, IBM, Olivetti, y la televisora ABC. Sus propuestas rompieron paradigmas y crearon nuevos arquetipos.
Este volumen reúne escr ...more
I've always enjoyed his work—but if you are going to read one of Paul Rands books, g ...more
But this book has led me to realise that graphic design is all about being whimsical. Standing out.
Rand plays with fonts, color, space , humour and creates stuff which can be recognized from a mile as his work.
from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of
the beautiful and useful. Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.”