Asis

“Once you lose the discipline of functionality as a design guidepost, the imagination runs amok.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

“So a good teacher at the right time in your life can make a frog into a prince!”
― Rashmi Bansal, Stay Hungry Stay Foolish

“when we consider the purchase of anything, to ask ourselves, both as producers and consumers: Is this purchase necessary? Do I really need a new outfit to do yoga? Can I do well enough with something I already have? And will it do more than one thing?”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

“Patagonia’s image is a human voice. It expresses the joy of people who love the world, who are passionate about their beliefs, and who want to influence the future. It is not processed; it won’t compromise its humanity. This means that it will offend, and it will inspire.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual