Sydney Salomão

“In other words, companies aren’t born in garages. Companies are born in companies. This”
― Chip Heath, The Myth of the Garage

“Launching an innovative premium jelly bouillon into a highly competitive market at the height of austerity, for example, might not have been thought the wisest move. Yet with people eating out less, the demand for high-quality convenience products that enable people to cook at home has grown. As”
― Jaideep Prabhu, Paul Polman, The Economist Navi Radjou, Frugal Innovation (e-short): How to do more with less

“Commitment devices are commonplace in business as well. Google has pledged to give its engineers 20% of their time to pursue personal projects. With that pledge, the company forecloses its ability to claim that time (at least without a lot of squawking). Small businesses get in on the act too.”
― Chip Heath, The Myth of the Garage

“Our three-ring binders won’t change a thing. But a little humor and humanity might. December”
― Chip Heath, The Myth of the Garage