Nicholas

“Organizations that open up new value-cost frontiers think differently. That is, they think about different things than those that are focused only on competing in their current markets. They raise fundamentally different sets of questions that enable them to see and understand opportunities and risk in fresh and innovative ways. This allows them to conceive of different kinds and degrees of value to offer customers that others either can’t see at all or dismiss as impossible or irrelevant.”
― W. Chan Kim, Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth