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Book cover for The Delirium Brief (Laundry Files, #8)
The most efficient kind of censorship isn’t the heavy-handed black inking of the secret policeman; it’s the self-censorship we impose on ourselves when we’re afraid that if we say what we think everyone around us will think us strange.
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Chip Heath
“In this entire book, you might not find a single statement that is so rigorously supported by empirical research as this one: You are doing things because you see your peers do them.”
Chip Heath, Switch: How to Change Things When Change Is Hard

Chip Heath
“once a small step has been taken, and people have begun to act in a new way, it will be increasingly difficult for them to dislike the way they’re acting.”
Chip Heath, Switch: How to Change Things When Change Is Hard

Chip Heath
“With the online tracking sheet, Cachon was using the hotel-towel strategy. He was publicizing the group norm. Other people are getting their work done on time. Why won’t you?”
Chip Heath, Switch: How to Change Things When Change Is Hard

Chip Heath
“he didn’t need to create new believers so much as he needed to unleash the believers he already had.”
Chip Heath, Switch: How to Change Things When Change Is Hard

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