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The Creative Act:...
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Barry Schwartz
“The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist—alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”
Barry Schwartz, The Paradox of Choice: Why More Is Less

Kurt Vonnegut Jr.
“Here is a lesson in creative writing. First rule: Do not use semicolons. They are transvestite hermaphrodites representing absolutely nothing. All they do is show you've been to college.”
Kurt Vonnegut, A Man Without a Country

Barry Schwartz
“PART OF THE DOWNSIDE of abundant choice is that each new option adds to the list of trade-offs, and trade-offs have psychological consequences. The necessity of making trade-offs alters how we feel about the decisions we face; more important, it affects the level of satisfaction we experience from the decisions we ultimately make.”
Barry Schwartz, The Paradox of Choice: Why More Is Less

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