Key

“In my experience, an effective mission statement basically answers one question: How do we intend to win in this business?”
― Jack Welch, Winning

“I believe that when we come into this world, we are not promised glory, fortune, fame, a happy family or really anything at all. All we get is the journey. And in these pages, you will find mine. -Dipa to her Grandfather”
― Dipa Sanatani, The Merchant of Stories: A Creative Entrepreneur's Journey

“You will always be the Matriarch—the Queen of Hearts. Your hand rocked my cradle, and you ruled my world.”
― Dipa Sanatani, The Merchant of Stories: A Creative Entrepreneur's Journey

“The entrepreneur’s mind-set is completely different to the employee’s mind-set. The entrepreneur finds it abhorrent to conform to organizational norms, whilst the employee finds joy and stability in all that’s tried and true. It’s not that one’s wrong and the other is right. It’s the mind-set that differentiates the two.”
― Dipa Sanatani, The Merchant of Stories: A Creative Entrepreneur's Journey