Josh

“A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“We have, in short, somehow become convinced that we need to tackle the whole problem, all at once. But the truth is that we don’t. We only need to find the stickiness Tipping Points,”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference