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B.J.  Fogg

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B.J. Fogg

Goodreads Author


Born
The United States
Website

Twitter

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Member Since
December 2020


BJ Fogg, PhD, is the founder and director of the Behavior Design Lab at Stanford University, where he has directed lab research for over 20 years.

In addition to his research on human behavior, Fogg teaches industry innovators how to create successful products. His favorite professional training is the "Behavior Design Boot Camp," which he teaches once a month.

His book Tiny Habits is a New York Times Bestseller, and the editors at Amazon also selected this as the #1 book of 2020 in "Leadership and Business."

What you'll find in Tiny Habits is a combination of Fogg's academic research combined with his hands-on experience personally coaching over 40,000 people in the Tiny Habits method.

He began offering his free 5-day Tiny Habits program i
...more

Average rating: 4.16 · 11,786 ratings · 1,094 reviews · 2 distinct worksSimilar authors
Tiny Habits: The Small Chan...

4.16 avg rating — 11,801 ratings — published 2019 — 45 editions
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Tiny Habits The Small Chang...

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B.J.’s Recent Updates

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The Gap and The Gain by Benjamin P. Hardy
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This book has helped me be happier. I found it so important that I made this book required reading in my Stanford course.
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Quotes by B.J. Fogg  (?)
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“In order to design successful habits and change your behaviors, you should do three things. Stop judging yourself. Take your aspirations and break them down into tiny behaviors. Embrace mistakes as discoveries and use them to move forward.”
B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.”
B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

“Step 1: Write this phrase on a small piece of paper: I change best by feeling good, not by feeling bad.”
B.J. Fogg, Tiny Habits: The Small Changes That Change Everything

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