Tracy > Tracy's Quotes

“The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“If you're going to err, err on the side of simplicity...assume that you have a very brief time to make an impression, and that you'll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“When you present your brand consistently people come to know what to expect from you and ultimately look to you for insights and leadership in your niche.”
― Areva Martin, Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand