Max > Max's Quotes

“As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Gamification can provide the structure to engage, motivate, and focus the innovation activities of the crowd, whether they are employees, customers, or communities of interest.”
― Brian Burke, Gamify: How Gamification Motivates People to Do Extraordinary Things

“The goal was to get employees to distill a pitch into its purest essence, to start from something the customer might see—the public announcement—and work backward.”
― Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon

“The idea that leading in a “fast world” always requires “fast decisions” and “fast action”—and that we should embrace an overall ethos of “Fast! Fast! Fast!”—is a good way to get killed. 10X leaders figure out when to go fast, and when not to.”
― James C. Collins, Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

“[that if] you created the right type of corporate community, the right type of autonomous congregation, genius would flower.”
― James C. Collins, Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

“The long-term value of an enterprise is not captured by the value of its products and intellectual property but rather by its ability to continuously increase the value it provides to customers — and to create new customers — through innovation.”
― Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

“Whenever you hear of a new IT project starting up with a large budget, teams of tens or hundreds of people, and a timeline of many months before something actually gets shipped, you can expect the project will go over time and budget and not deliver the expected value.”
― Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.”
― Walter Isaacson, Steve Jobs

“Jobs insisted that Apple focus on just two or three priorities at a time. “There is no one better at turning off the noise that is going on around him,” Cook said. “That allows him to focus on a few things and say no to many things. Few people are really good at that.”
― Walter Isaacson, Steve Jobs

“By keeping our initial customer base small — not chasing vanity numbers to get too big too fast — we force ourselves to keep it simple and maintain close contact with our customers every step of the way.”
― Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

“Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction. Building”
― Gabriel Weinberg, Traction: How Any Startup Can Achieve Explosive Customer Growth