Luka > Luka's Quotes

“Modern man thinks he loses something—time—when he does not do things quickly. Yet he does not know what to do with the time he gains—except kill it.”
― Erich Fromm, The Art of Loving

“Love isn't something natural. Rather it requires discipline, concentration, patience, faith, and the overcoming of narcissism. It isn't a feeling, it is a practice.”
― Fromm, Eric, The Art of Loving

“Love is not primarily a relationship to a specific person; it is an attitude, an orientation of character which determines the relatedness of a person to the world as a whole, not toward one “object” of love. If a person loves only one other person and is indifferent to the rest of his fellow men, his love is not love but a symbiotic attachment, or an enlarged egotism. Yet, most people believe that love is constituted by the object, not by the faculty.”
― Erich Fromm, The Art of Loving

“Two possibilities exist: either we are alone in the Universe or we are not. Both are equally terrifying.”
― Arthur C. Clarke

“using algorithms as a mirror to reflect the real world isn’t always helpful, especially when the mirror is reflecting a present reality that only exists because of centuries of bias.”
― Hannah Fry, Hello World: How to be Human in the Age of the Machine

“Because the future doesn’t just happen. We create it.”
― Hannah Fry, Hello World: Being Human in the Age of Algorithms

“It’s a phenomenon known to psychologists as social proof. Whenever we haven’t got enough information to make decisions for ourselves, we have a habit of copying the behaviour of those around us.”
― Hannah Fry, Hello World: How to be Human in the Age of the Machine

“It’s like the saying among airline pilots that the best flying team has three components: a pilot, a computer and a dog. The computer is there to fly the plane, the pilot is there to feed the dog. And the dog is there to bite the human if it tries to touch the computer.”
― Hannah Fry, Hello World: How to be Human in the Age of the Machine

“Most things will be okay eventually, but not everything will be. Sometimes you'll put up a good fight and lose. Sometimes you'll hold on really hard and realize there is no choice but to let go. Acceptance is a small, quiet room.”
― Cheryl Strayed, Tiny Beautiful Things: Advice on Love and Life from Dear Sugar

“It is not so incomprehensible as you pretend, sweet pea. Love is the feeling we have for those we care deeply about and hold in high regard. It can be light as the hug we give a friend or heavy as the sacrifices we make for our children. It can be romantic, platonic, familial, fleeting, everlasting, conditional, unconditional, imbued with sorrow, stoked by sex, sullied by abuse, amplified by kindness, twisted by betrayal, deepened by time, darkened by difficulty, leavened by generosity, nourished by humor and “loaded with promises and commitments” that we may or may not want or keep.

The best thing you can possibly do with your life is to tackle the motherfucking shit out of it.”
― Cheryl Strayed, Tiny Beautiful Things: Advice on Love and Life from Dear Sugar

“You give a lot of great advice about what to do. Do you have any advice of what not to do?


Don’t do what you know on a gut level to be the wrong thing to do. Don’t stay when you know you should go or go when you know you should stay. Don’t fight when you should hold steady or hold steady when you should fight. Don’t focus on the short-term fun instead of the long-term fall out. Don’t surrender all your joy for an idea you used to have about yourself that isn’t true anymore. Don’t seek joy at all costs. I know it’s hard to know what to do when you have a conflicting set of emotions and desires, but it’s not as hard as we pretend it is. Saying it’s hard is ultimately a justification to do whatever seems like the easiest thing to do—have the affair, stay at that horrible job, end a friendship over a slight, keep loving someone who treats you terribly. I don’t think there’s a single dumbass thing I’ve done in my adult life that I didn’t know was a dumbass thing to do while I was doing it. Even when I justified it to myself—as I did every damn time—the truest part of me knew I was doing the wrong thing. Always. As the years pass, I’m learning how to better trust my gut and not do the wrong thing, but every so often I get a harsh reminder that I’ve still got work to do.”
― Cheryl Strayed, Tiny Beautiful Things: Advice on Love and Life from Dear Sugar

“The best thing you can possibly do with your life is to tackle the motherfucking shit out of it.”
― Cheryl Strayed, Tiny Beautiful Things: Advice on Love and Life from Dear Sugar

“People often call me an optimist, because I show them the enormous progress they didn't know about. That makes me angry. I'm not an optimist. That makes me sound naive. I'm a very serious “possibilist”. That’s something I made up. It means someone who neither hopes without reason, nor fears without reason, someone who constantly resists the overdramatic worldview. As a possibilist, I see all this progress, and it fills me with conviction and hope that further progress is possible. This is not optimistic. It is having a clear and reasonable idea about how things are. It is having a worldview that is constructive and useful.”
― Hans Rosling, Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think

“Forming your worldview by relying on the media would be like forming your view about me by looking only at a picture of my foot.”
― Hans Rosling, Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think

“The world cannot be understood without numbers. But the world cannot be understood with numbers alone.”
― Hans Rosling, Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think

“human beings have a strong dramatic instinct toward binary thinking, a basic urge to divide things into two distinct groups, with nothing but an empty gap in between. We love to dichotomize. Good versus bad. Heroes versus villains. My country versus the rest. Dividing the world into two distinct sides is simple and intuitive, and also dramatic because it implies conflict, and we do it without thinking, all the time.”
― Hans Rosling, Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think

“Marketing is a battle of perceptions, not products.”
― Al Ries, The 22 Immutable Laws of Marketing

“The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.”
― Al Ries, The 22 Immutable Laws of Marketing

“A perception that exists in the mind is often interpreted as a universal truth.”
― Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

“The single most wasteful thing you can do in marketing is try to change a mind.”
― Al Ries, The 22 Immutable Laws of Marketing

“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.”
― Al Ries, The 22 Immutable Laws of Marketing

“You want to change something in a computer? Just type over or delete the existing material. You want to change something in a mind? Forget it.”
― Al Ries, The 22 Immutable Laws of Marketing

“You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate marketing sacrifice. Federal Express was able to put the word overnight into the minds of its prospects because it sacrificed its product line and focused on overnight package delivery only. In a way, the law of leadership—it’s better to be first than to be better—enables the first brand or company to own a word in the mind of the prospect. But the word the leader owns is so simple that it’s invisible. The leader owns the word that stands for the category. For example, IBM owns computer. This is another way of saying that the brand becomes a generic name for the category. “We need an IBM machine.” Is there any doubt that a computer is being requested? You can also test the validity of a leadership claim by a word association test. If the given words are computer, copier, chocolate bar, and cola, the four most associated words are IBM, Xerox, Hershey’s, and Coke. An astute leader will go one step further to solidify its position. Heinz owns the word ketchup. But Heinz went on to isolate the most important ketchup attribute. “Slowest ketchup in the West” is how the company”
― Al Ries, The 22 Immutable Laws of Marketing

“Elvis Presley’s manager, Colonel Parker, made a deliberate attempt to restrict the number of appearances and records the King made. As a result, every time Elvis appeared, it was an event of enormous impact. (Elvis himself contributed to this strategy by overdosing early and severely dampening his future appearances. Likewise Marilyn Monroe and James Dean.)”
― Al Ries, The 22 Immutable Laws of Marketing

“While tracking trends can be a useful tool in dealing with the unpredictable future, market research can be more of a problem than a help. Research does best at measuring the past. New ideas and concepts are almost impossible to measure. No one has a frame of reference. People don’t know what they will do until they face an actual decision.
The classic example is the research conducted before Xerox introduced the plain-paper copier. What came back was the conclusion that no one would pay five cents for a plain-paper copy when they could get a Thermofax copy for a cent and a half. Xerox ignored the research, and the rest is history.”
― Al Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

“You see this in the toy business. Some owners of hot toys want to put their hot toy name on everything. The result is that it becomes an enormous fad that is bound to collapse. When everybody has a Ninja turtle, nobody wants one anymore. The Ninja turtle is a good example of a fad that collapses in a hurry because the owner of the concept got greedy. The owner fans the fad rather than dampening it. On the other hand, the Barbie doll is a trend. When Barbie was invented years ago, the doll was never heavily merchandised into other areas. As a result, the Barbie doll has become a long-term trend in the toy business.”
― Al Ries, The 22 Immutable Laws of Marketing

“I’ve become skeptical of the unwritten rule that just because a boy and girl appear in the same feature, a romance must ensue. Rather, I want to portray a slightly different relationship, one where the two mutually inspire each other to live - if I’m able to, then perhaps I’ll be closer to portraying a true expression of love.”
― Hayao Miyazaki

“Pain is inevitable. Suffering is optional.”
― haruki murakami, What I Talk About When I Talk About Running

“You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.”
― Madeleine L'Engle

“The moment you doubt whether you can fly, you cease for ever to be able to do it.”
― J. M. Barrie, Peter Pan