Shannon Bibby asked Melinda Clayton:

Hello Ms. Clayton. I am currently entering the realm of self-publishing and I was wondering if you have any sound advice on marketing or advertisement to boost recognition for my upcoming book? Thank you in advance for any advice you may offer.

Melinda Clayton Hi Shannon - congratulations on your upcoming book! If you'll send me a private message with a way to contact you I have a couple of things I can send you. One is a copy of my self-publishing guide; the other is a document I've put together over the last year detailing different venues for advertising (price, requirements, my experience regarding effectiveness). I'm a fan of paid advertising for a couple of reasons: First, I think it's the most effective way to get a business off the ground, and self-publishing is a business. And second, I don't want to drive folks crazy with constant "Buy my book!" posts, which - in my experience - aren't an effective marketing strategy and are a good way to annoy people and drive away readers. If you're comfortable sending me your email, I'm more than happy to send both documents to you.

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