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When you’re creating a site, your job is to get rid of the question marks.
The most important thing you can do is to just understand the basic principle of eliminating question marks.
Sometimes, though, particularly if you’re doing something original or ground-breaking or something very complicated, you have to settle for self-explanatory. On a self-explanatory page, it takes a little thought to “get it”—but only a little. The appearance of things, their well-chosen names, the layout of the page, and the small amounts of carefully crafted text should all work together to create near-instantaneous recognition.
If you can’t make a page self-evident, you at least need to make it self-explanatory.
Many people who encounter problems with a site tend to blame themselves and not the site.
As a result, if Web pages are going to be effective, they have to work most of their magic at a glance. And the best way to do this is to create pages that are self-evident, or at least self-explanatory.
As you might imagine, it’s a little more complicated than this, and it depends on the kind of page, what the user is trying to do, how much of a hurry she’s in, and so on.
Personalari zaman unsurunu da dikkate alarak, senaryolandirmak lazim.
We don’t read pages. We scan them.
We’re usually in a hurry. Much of our Web use is motivated by the desire to save time. As a result, Web users tend to act like sharks: They have to keep moving, or they’ll die.
We know we don’t need to read everything.
Sorularina yanit ariyorlar
we tend to focus on words and phrases that seem to match (a) the task at hand or (b) our current or ongoing personal interests. And of course, (c) the trigger words that are hardwired into our nervous systems, like “Free,” Sale,” and “Sex,” and our own name.
Login olanin ismini ve resmini belirgin yapalim. Yazilarin icinde ismini kullanalim (Amazon gibi).
In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.
As soon as we find a link that seems like it might lead to what we’re looking for, there’s a very good chance that we’ll click it.
Sources of Power: How People Make Decisions.
There’s not much of a penalty for guessing wrong. Unlike firefighting, the penalty for guessing wrong on a Web site is usually only a click or two of the Back button, making satisficing an effective strategy.
(The Back button is the most-used feature of Web browsers.)
Weighing options may not improve our chances. On poorly designed sites, putting effort into making the best choice doesn’t really help. You’re usually better off going with your first guess and using the Back button if it doesn’t work out.
Guessing is more fun.
We don’t figure out how things work. We muddle through.
Faced with any sort of technology, very few people take the time to read instructions. Instead, we forge ahead and muddle through, making up our own vaguely plausible stories about what we’re doing and why it works.
I’ve seen lots of people use software and Web sites effectively in ways that are nothing like what the designers intended.
For most of us, it doesn’t matter to us whether we understand how things work, as long as we can use them.
Once we find something that works—no matter how badly—we tend not to look for a better way. We’ll use a better way if we stumble across one, but we seldom look for one.
while muddling through may work sometimes, it tends to be inefficient and error-prone.
They’ll feel smarter and more in control when they’re using your site, which will bring them back.
If your audience is going to act like you’re designing billboards, then design great billboards.
Create a clear visual hierarchy
The more important something is, the more prominent it is.
Things that are related logically are also related visually.
Things are “nested” visually to show what’s part of what.
Every newspaper page, for instance, uses prominence, grouping, and nesting to give us useful information about the contents of the page before we read a word.
A good visual hierarchy saves us work by preprocessing the page for us, organizing and prioritizing its contents in a way that we can grasp almost instantly.
Well-applied conventions make it easier for users to go from site to site without expending a lot of effort figuring out how things work.
Innovate when you know you have a better idea (and everyone you show it to says “Wow!”), but take advantage of conventions when you don’t.
Dividing the page into clearly defined areas is important because it allows users to decide quickly which areas of the page to focus on and which areas they can safely ignore.
Several of the initial eye-tracking studies of Web page scanning suggest that users decide very quickly which parts of the page are likely to have useful information and then almost never look at the other parts—almost as though they weren’t there.
It contains the word “SEARCH,” which is one of the two perfect labels for a search box button,
a little triangular arrow graphic, which is one of the Web’s conventional “Click here” indicators.
When you’re designing Web pages, it’s probably a good idea to assume that everything is visual noise until proven otherwise.
The point is, we face choices all the time on the Web and making the choices mindless is one of the main things that make a site easy to use.
all the extra words suggest that you may actually need to read them to understand what’s going on, which often makes pages seem more daunting than they actually are.
Happy talk must die
Instructions must die
Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.
the Back button accounts for somewhere between 30 and 40 percent of all Web clicks.
Navigation reveals content!
It tells us how to use the site.
Every moment we’re in a Web site, we’re keeping a mental running tally: “Do these guys know what they’re doing?”
Clear, well-thought-out navigation is one of the best opportunities a site has to create a good impression.
