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Depending on the platform, you’ll be looking for the largest groups, podcasts, blogs, videos, and Fan Pages that you can go to and become the life of the party.
Next we will cover how to fill your funnels with paid ads, and then we will move into the two largest social networks at the moment: Instagram and Facebook.
If they have a funnel that is break even or profitable, then they don’t have an advertising budget.
We started running Facebook Ads, and within about a day, the $100 was spent. We then looked at the sales to see if we had made at least $100. From our first ad spend, we ended up getting about 100 clicks, selling 7 reports ($7 x 7 = $49), two people bought the order form bump ($37 x 2 = $74), and one person bought the $100 OTO. The total sales equaled $223. After we subtracted our $100 ad cost, we had made $123!
PROSPECTING ADS VS. RETARGETING
When you’re thinking about prospecting ads, you’re looking at a huge ocean of people—all who need your product or service but all who have a different reason why. If you try to create just one hook, it may last for a while and grab the people who are looking for that hook, but it will dry up very
Targeting for Prospecting Ads
Facebook and Instagram, you can target people who have an interest in a certain thought leader, brand, or celebrity.
For YouTube, you can specify that you’d like your ads to show in front of your Dream 100’s videos both individually or their channel as a whole.
Algorithms:
80/20 Rule for Prospecting
prospecting ads
who is actually responding
that fills your retargeting buckets.
STEP #2: USE A RETARGETING FUNNEL TO CREATE CUSTOMERS
As we move people through the retargeting buckets, we use the same three closes you learned about earlier:
starting with emotion, then moving to logic, and ending with fear (urgency/scarcity).
effective retargeting has at least three audiences (engaged, landed, and owned),
Instagram Stories,
As with all platforms, I believe we should be playing both sides: working our way in and buying our way in.
spend a few minutes each day viewing all their Stories, posts, and ads. This will help you to identify the patterns that are making these people successful.
Each day, I spend three to five minutes viewing my Dream 100’s posts looking for:
the areas that you’ll be able to sell your products and services are:
Instagram Stories (your reality show) Instagram Live (your live show)
There are a lot of thoughts and beliefs on what you can or should write in your bio, but I suggest looking at your Dream 100’s bios, seeing what’s working, choosing what you like, and modeling them to create your own unique bio.
To implement the JK5 Method, you first need to create five main categories of things you’re passionate about.
never post in real time; your posts should be thought out and strategic.
(Real time posting is for Instagram Stories.)
creating a new album for each of the five categories in your JK5.
“ABCDQ Test”
Aesthetic: Does it visually show something that fits the personality of my brand? Brand: Is it aligned with my dream client or something they will engage with? Consistent: Is it consistent in terms of color or quality to fit within my overall feed? Diversity: Is this something different than my last post? Does it create recognition beyond what I sell? Quality: Is this up to the quality I want my clients/followers to expect? If this stood alone, would it fit my brand?
the most important question of all: “What am I going to say about this picture?”
the first thing I do is decide if the hook is meant to inspire, educate, or entertain:
Inspire:
Edu...
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Enter...
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the best on Instagram
they invite you into the story and make you feel a part of the moment,
Make a list: You can have
captions by sharing a short list!
Sometimes, you can put your hashtags in your actual caption (we call these overt hashtags)
Examples of small asks include: “Double tap,” “Hit the ‘like’ button,” “Post an emoji,” or “Comment below.” Examples of bigger calls to action include: “Share this post,” “Tag 3 friends,” “Click the link in my bio,” or “Sign up for ____.”
Now, let’s quickly recap the basic process to follow when making posts on your Instagram profile: Follow the JK5 Method and create five main categories of things you’re passionate about. Each day, post two pictures on your profile (rotate through your JK5 categories). Decide the goal of each post: Inspire, Educate, or Entertain. Decide the type of caption to use: Story, Ask a Question, or Make a List. Choose the hashtags that will make your post show up for your dream customer. Add a CTA to get your audience to engage with you.
By letting them participate in the process, they’re more invested in what I’ve actually been doing.
When you first get your Instagram account, it isn’t as easy to promote products; usually you have to tell your followers to click on the link in your bio to get taken to your funnel.
My next few Stories will relate back to the questions I just asked. I like to use the framework: Feel, Felt, Found.
I understand how you feel . . . I felt the same way . . . This is what I found
