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The core strategy to understand is that your dream customers have already been congregated by your Dream 100.
focus on identifying them and marketing to them,
While our best fans did come, the majority didn’t. Why? Because people who are on Instagram love to consume content on Instagram.
business trying to generate local leads online,
instead of identifying the national influencers or leaders in your niche, you need to identify your local influencers.
if I owned a local juice bar,
I would create a list of the local gyms, health food stores, chiropractors, personal trainers, nutritionists, etc., and then start building my Dream 100
Dana Derricks’s book The Dream 100,
At ClickFunnels, we don’t just leverage the Dream 100 approach for traffic . . . we use it for EVERYTHING.
then we narrow in on the ones that suit us best. How do we decide on our blue-ocean strategy? We use the Dream 100 to find the red oceans and carve out our place in the market.
either they’re going to search for you or they’re going to interact with things that interest them where you will interrupt them.
Facebook is believed to automatically track over 52,000 data points on each user as they are using their platform, which is super annoying as a user but super awesome for us as advertisers.
and I re-create my list two to three times per year as I pull off names that aren’t bringing us the right customers and add new names as we find them.
To create your Dream 100 list, write out the phrases that you believe people are actively searching.
It starts with the 3 Core Markets or Desires: health, wealth, and relationships.
What other vehicles are people trying to use to (insert result they desire) with (insert your submarket here)?
Crucial TIP
Each of these answers is a niche within a submarket with dozens of influencers, companies, and keywords that you can target!
The hook is the image and the headline that Jessica saw as she was scrolling through her feed. It hooked her and stopped her just long enough to get her attention. It then asked Jessica to click on a link, which gave Natalie a moment to tell her story, build a relationship with Jessica, and explain the perceived value of the offer she would be making. Finally, Natalie made her an irresistible offer that would help Jessica to get out of pain and move toward pleasure. This Hook, Story, Offer framework is the pattern that you’ll see over and over again in most ads and funnels online.
If an ad isn’t working, it’s always because of the hook, the story, or the offer.
Hook:
We see hooks all the time,
Are they words?
Anything that grabs someone’s attention is a hook, and the better you get at creating it and throwing it into your Dream 100’s congregations, the more attention you will get.
What hooks can I throw out that will cause them to stop scrolling and listen long enough to hear my story?
two core goals
The story will increase the value of the offer that you are about to make.
The story will build a connection with you as the Attractive Character and your brand.
Figure 3.2: Every page of your funnel needs a hook, a story, and an offer.
hook
story
o...
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your upsell take rate, or your email open rate is not working, it’s always the hook, the story, or the offer. And
For the email newsletters, I create a new email address that is set up specifically for my Dream 100 campaign,
I also only use my social apps (YouTube, Instagram, Facebook, etc.) for two purposes: to produce and publish content, and to spy on my Dream 100.
15 minutes twice a day quickly swiping
After subscribing to my Dream 100’s content, I try to buy some of their products.
The third and last thing I do is look for ways that I can serve my Dream 100.
I may make a post on my Facebook wall or on my Instagram stories talking about an awesome podcast I heard or product I bought, telling other people that they should go buy it while tagging my Dream 100 person in the post. I’ve found that this is one of the easiest things I do to get someone’s attention and provide value to them, but it could be anything from sending them a gift to creating videos or images that they could use for their own marketing.
in.” I started doing this through four very strategic phases:
Exact Steps of Dream 100 Process
Phase #1 (Day 1–14):
Phase #2 (Day 15–30):
During this phase you are selling you to the Dream 100, not your product.
Your best promoters will always be your biggest fans.
Do you notice, what usually happens one week before a new movie or TV series premiere, music album, or book launch? Where do the lead actors, singers, or authors show up? They show up on TV! They put out a hook to grab curiosity, tell a story to create desire, and make an offer to get people out on opening night! That’s
I started by sending a pre-release copy of my book to everyone on my Dream 100, including dozens of podcasters, bloggers, email list owners, and influencers.
Just because you can’t get them to promote you for free doesn’t mean you can’t still get in front of their audience by running paid traffic.
at the same time I’m buying my way in to their audiences. I do this for a few reasons.
First:
Second:
