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When I look at my Dream 100 websites,
Then I start contacting the owners of these websites to find out my advertising options.
If they have an email newsletter,
If they have banner ads on their website,
If they have Google AdSense on their site,
If they have an article on that page, then
We focus on creating blog posts that are linkable assets that will act as link magnets that you can get ranked on page one for your dream keywords.
the paid ads on the search engine results pages
GDN.
You need to build out two Dream 100 lists: one list with the names of the people, brands, and influencers that you would like to target, and a second list with the keyword phrases that you would like to create videos
Set Up Your Channel
Name of your channel:
“About Us” page:
Introduce yourself and welcome your viewer to your channel. You want the viewer to feel like you are talking to them and that you understand them. Go briefly into your backstory and explain why you have the authority to be creating the content you make on YouTube. Pitch your value statement. Leave no doubt in your viewer’s mind what this channel is about. Talk about the channel, what it is about, and why it matters. Share your posting schedule so they know when to expect new content. End the video with a really strong CTA.
Identify Your Dream Keywords that You Want to Make Videos For
strategy that has proven successful in the past to get you tons of views, traction, and subscribers:
“finding your channel’s focus phrase.”
the Dollar Shave Club.
The dream keyword “ABC Hack”: Here’s a trick to find hundreds of keywords you can choose from. If my root keyword is fairly broad, like “how to make money,” you can type in the same words in the YouTube search bar followed by a space and the letter a.
Create Your First Video
“discoverable videos.”
Figure 13.4: To create a discoverable video, simply follow this five-step script outline: hook, trailer, intro, story/content, and offer.
Typically, I’m not selling on these videos, outside of selling the subscription to my channel.
“video webinars,”
Perfect Webinar script, or the Perfect Webinar Hack,
One secret is instead of putting up a longer, 30- or 60-plus minute video, create a YouTube playlist and break up your long videos into smaller 5–10 minute videos that are part of a series inside of that playlist.
You could pay people to create a video and post it on their channel for you. You could even pay them to let you put a playlist with a video series on their channel.
In fact, a recent survey showed that podcast listeners are 45 percent more likely to have a net household income of over $250,000 per year.43
First, if you want to increase your own personal net income, you should be listening to podcasts instead of radio. Second, your dream customers, the cream of the crop, are those on your list who also listen to podcasts.
People on Facebook want to hear your personal stories,
who listen to podcasts are used to listening to longer-form interviews.
People on Instagram want images and to see behind the scenes of your journey and your life.
YouTube are looking for keyword-driven how-tos and entertainment.
my skyscraper article for my blog.
I may share the “21 Best Things You Can Post on Twitter to Get More Followers,” or “My 13 Favorite Squeeze Pages for 2020.” I
“Hey, everyone, this is Russell Brunson and welcome to the Marketing Secrets podcast. In this episode, I am going to interview _________ about _________. Be sure to listen to the end to find out his number-one secret about _________.”
“Hey, this is Russell Brunson and I want to welcome you to my channel. Today, I’m going to show you guys how to _________, but before I do, be sure to subscribe to my channel and turn on the notifications so you don’t miss my next amazing video that is coming out soon. Now let’s jump into the video.”
quick outro for these videos that says something like, “Thanks again for watching this video.
we don’t grow through funding; we grow by hacking.
grow. Many people try to rank for their dream keywords, but they typically forget about their own branded names.
funnel hub.
On the contrary, they pick businesses based on whether or not they can plug them into their pre-built distribution channels.
They each have built and mastered one distribution channel, and they’re looking for products they can plug into it. That’s the big secret.
DISTRIBUTION CHANNEL #1: EMAIL SOLO ADS
You can also find a lot of advertising opportunities in email newsletters by searching on Google. I’ll often type in “[my niche] email advertising” or “[my niche] online media kit,”
“suckers pay rate card,”
I’ll usually ask to see a report of the last 5–10 emails they sent out and how many clicks each email got.
If they want to send you their email list and have you send the email out, then run away fast.
I may spend $5,000 on an email drop, where the traffic will all come and go fast, but if I spend that same $5,000 on Facebook, I may be able to run traffic more slowly for a few weeks.
