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One difference between Facebook Live and Instagram Live
On Facebook, however, your Lives are stored on the platform forever, so you can continue to boost and promote your Lives.
Often we’ll do question swapping, where I’ll ask them a question and then they’ll ask me a question back. We post it on our feeds and both our channels grow.
STEP #5: BUY YOUR WAY IN
“shout-out.”
In their shout-out, they’ll usually mention your name, tell people to follow you, and tag you.
All in all, they have up to 52,000 data points on every individual that they accumulated as you were scrolling, clicking, and commenting.
Our strategy is to figure out what content Facebook is rewarding people for right now and how Facebook wants that content to be promoted (both free and paid), and then for us to try to create the type of content they want.
This is what your Facebook feed is for: mastering your market.
You don’t have to create traffic; you have to find the existing streams of traffic and figure out how to funnel those people into your world.
Facebook allows people to “follow” your personal profile, but you have to turn it on in the settings.
remember Jenna’s JK5 Method, we each picked five categories that represent our brand.
I’ll often post my CTA link in the first comment instead of in my actual post.
What’s the hook that will make people want to hear this story?
find an image that will work as a hook, tell the story behind the image, and then make my offer.
Your personal profile is how you get free, earned traffic (working your way in), while your Fan Page is how you get the chance to buy traffic (buying your way in).
Is this content good enough that I will spend at least $10–$20 to boost it? If you’re not willing to pay for ads to that content, then do not post it on your Fan Page.
Produced value videos:
a good hook and story but no offer.
I spend $10–$20
A great way to do this is to send out quizzes or interactive conversations,
list, you can have Facebook automatically pop up a Messenger window in the lower right-hand corner.
company teaching people how to start a business online selling e-commerce products. She will do a Facebook Live teaching “10 tips to . . .” or “seven tools that. . .”–
Then she designs a really nice PDF with the things that she talks about on her Live.
Instead, we’ll ask them a question like, “Hey, are you still looking for ways to generate more leads online?”
First, I want you to focus on finding and joining the right groups.
until your reach in these groups is over 1,000,000 people.
You are coming to serve, and if you do it consistently, people will see you, and they will follow you back to your home.
giving without withholding.
the first 10 dream keyword phrases
find the long-tail keywords
Google will suggest other keyword phrases in the search bar that people often search for when someone types in your dream keyword phrase.
nine long-tail keyword phrases
You can also scroll down to the bottom of Google after you search for your dream keyword, and it will show you eight more keywords
A linkable asset works similar to Letterman’s Top 10 Lists. They will usually be structured with a title like “25 SEO Tools to Instantly Improve Your Marketing in 2020” or “18 Things You Can Actually Eat on a Ketogenic Diet that You Assumed Were Bad for You.”
The skyscraper technique works after you have found content that has already generated a ton of links and is already ranking for your dream keywords, and then you model it to create your own bigger, better piece of content, i.e., a bigger skyscraper.
After you’ve found an article that is ranking for your dream keyword that you want to beat, the next step is to write a better piece of content. Here are four things that Brian recommended to do to your article to make your skyscraper taller:
Longer: In some cases, publishing an article that’s simply longer or includes more items will do the trick. For example, if you find a link magnet with a title of “50 Healthy Snack Ideas,” publish a list of 150 (or even 500). More up to date: If you can take an out-of-date piece of content and spruce it up, you’ve got yourself a winner. Better designed: A visually stunning piece of content can typically generate a lot more links and social shares than something similar on an ugly page. More thorough: Most lists posts are made of a bland list of bullet points without any meaty content that
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Getting quality links to your skyscraper:
STEP #5: BUY YOUR WAY IN
SEO guys who were really good at ranking pages but had no idea how to create products.
What if while I was waiting to get my site ranked on page one, I started getting traffic immediately from all the people who were currently ranked number one? My goal in the short-term wasn’t to outrank them; it was to get ads for my funnels on their pages.
However, the people who do the following three-step process are actually more valuable to you:
