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Third:
Fourth:
there are really only two ways to scale a company fast.
I always say that you can only be as successful as your spouse or significant other will allow you to be.
if you know you want to make $100,000 per year, make sure you are focused on getting at least 10,000 people on your list
If you want to make $1 million per year, focus on getting 100,000 people on your list (100,000 people x $1 per month x 12 months = $1,200,000).
I suggest setting a benchmark of $1 per name per month and then trying to beat it.
I see people all the time spend $250,000 on a rental house and hope that it brings in a positive cash flow of $500 per month. Then they’ll take up to 30 years to pay off the mortgage (i.e., “break even”) while still having to deal with broken toilets, tenants, and more.
Now that you have created the most valuable thing inside your company, you can then direct your subscribers into “follow-up funnels.”
Not following up with your prospects and customers is the same as filling up your bathtub without first putting the stopper in the drain!”
New leads added to my list (traffic that I own): 14,205 people How much I got paid to acquire those 14,205 people: $14,417.69
You’re just giving away a free report of some type of lead magnet with a goal to generate a lead that you can plug into your follow-up funnels.
“Amateurs focus on the first sale.”
My hope is that this list of tools will continue to increase, but I’ll share with you the ones that I see as the most powerful today.
Retargeting:
Messenger:
with Messenger, I can only send one or two messages a week without losing many subscribers.
Text Messages:
The top of the page has a headline that appeals to one’s emotions, a video telling stories to get one emotionally interested in the product, and then an order form for one to take action.
Urgency comes from you giving them all the reasons why they need to buy it now, and scarcity comes from all the reasons why this will be gone soon.
every type of communication you send should start with emotion, move to logic, and end with fear
list: Soap Opera Sequences and Daily Seinfeld
Each email is a stand-alone message that has a hook, tells a story, and then pushes back to your core offer.
When someone first joins your list, we plug them into a follow-up funnel.
The first set of emails are all about building rapport.
my number-one goal first and foremost to promote each episode I publish.
direct messenger lists on Facebook
followers on Instagram, so you can do “swipe-ups.”
you shouldn’t try to create a show on every channel.
Step #1) Publish daily for at least a year:
What platform makes the most sense for you? How and when are you going to publish? Do you wake up each morning and write a 1,000-word blog post before lunch?
If you can publish every day for a year, you’ll never have to worry about money problems again.
“Endure Long Enough to Get Noticed”:
Step #2) Document the journey:
I’ll give you the biggest tip when it comes to content creation: Document. Don’t create.
So my first question for you as you start your show is this: “What is the big result that you’re obsessed with? What are you trying to learn for yourself anyway that you can document as you’re discovering it in real time?”
Step #3) Testing your material:
“No, I got forty-eight noes, but the forty-ninth person said yes! I knew that after I had one yes, I was in. I asked him if he knew anyone else that might be interested, and he gave me three names. I called each of them, and they all said yes. I asked them for referrals, and they all said yes as well! As my list of yeses grew, I started calling people who told me no and showed them the people who were now involved and had said yes, and many of the noes I had received earlier turned into yeses. I received forty-eight noes in a row, and then the next thirty people all said yes.”
PUTTING IT ALL TOGETHER I’ve explained a lot of concepts in this chapter, so I want to recap it all into something a little more tangible. Step #1: The first step is to figure out what type of show you want to have. If you’re a writer, then you should start a blog. If you like video, then you should start a vlog on one of the video platforms. Lastly, if you like audio, then you should start a podcast. Step #2: Your show will be you documenting the process of achieving the same goal that your audience will be striving for. As you’re documenting your process, you’ll be testing your material and
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If you want to know where the platform is going, you have to know where it came from.
Google wants to make sure that they give their users the best search results possible. Facebook wants to make sure you love the things that show up in your feed.
When the pattern interrupt becomes the pattern, it stops being as effective.
These six steps make up the “Fill Your Funnel” framework and will help you to master every platform and stay on top of what’s working in the moment.
Social networking is not about making money; it’s about making friends.
“You talk about your family, tell them stories, entertain them a little bit, ask them questions, and introduce them to other cool people who are at the party.
If you provide value on the social platforms, people will come running to your house because they want more of you, and from there, they will flow into your funnels.”
