Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

by Ken Kocienda

Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better.

A/B tests might be useful in finding a color that will get people to click a link more often, but it can’t produce a product that feels like a pleasing and integrated whole.

Google factored out taste from its design process.

We used our good taste—and our knowledge of how to make software accessible to people with visual difficulties related to color perception—and

Why was that the problem? I don’t see how a build document breakthrough (though a clunky one) is an example of putting the inspiration before the perspiration.

We didn’t have an imbalance between influence and involvement, where a senior leader might try to mimic the commanding role of Steve Jobs without the corresponding level of personal engagement.

Is my passage about Vince Lombardi an attempt to channel Wallace? Yeah, maybe.