Ken Kocienda

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July 2018

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Average rating: 4.03 · 1,763 ratings · 195 reviews · 1 distinct workSimilar authors
Creative Selection: Inside ...

4.03 avg rating — 1,763 ratings12 editions
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Creative Selection by Ken Kocienda
"Picked this book randomly at a book store, but it turned out to be intersection between destiny and content. Absolutely loved it. I am going through a rather uninspiring phase in my career and reading this book brought some motivation back. The wa..." Read more of this review »
Creative Selection by Ken Kocienda
"As a developer, I loved learning about how Safari came to be based on Konqueror, and also how the iPhone keyboard came to be. The author does a good job of pointing out both the successes and the failures. Definitely an interesting inside look."
Creative Selection by Ken Kocienda
"One of the best books on the process of design at Apple. So much of what seems obvious today required years of iteration and collaboration. "
Creative Selection by Ken Kocienda
"this book was mentioned a few podcast like ATP, Vector and others . The book was as great as they described it to be. An insight of how Apple sets a few people to work on a problem that most companies set a whole division to do and then this peopl..." Read more of this review »
More of Ken's books…
“At Apple, we never would have dreamed of doing that, and we never staged any A/ B tests for any of the software on the iPhone. When it came to choosing a color, we picked one. We used our good taste—and our knowledge of how to make software accessible to people with visual difficulties related to color perception—and we moved on.”
Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“We always started small, with some inspiration. We made demos. We mixed in feedback. We listened to guidance from smart colleagues. We blended in variations. We honed our vision. We followed the initial demo with another and then another. We improved our demos in incremental steps. We evolved our work by slowly converging on better versions of the vision. Round after round of creative selection moved us step by step from the spark of an idea to a finished product.”
Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

“Taste is developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole.”
Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs




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