Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
An insider's account of Apple's creative process during the golden years of Steve Jobs.
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software...more
The vivid descriptions in the book are better than the analyses. I would stress that the principles and practices described by the author were completely unwritten and unnamed, as the author says. So if you're trying to be like Apple by reading a book, you're d ...more
The full title will be released on September '18.
"Within a week of picking my keyboard, Scott scheduled a private demo with Phil Schiller, Apple’s top marketing executive, the man who, after Steve, was most responsible for communicating to prospective customers exactly why we thought our products were great and why they should go out and buy one.
Scott didn’t clue me in on the politics in play between him and Phil or why he had sch
I didn't appreciate the dumbing down of programming principles. Too often, Ken Kocienda oversimplifies otherwise technically exciting concepts. For exam ...more
This book is a an inside account of a software engineer during the golden age at Apple. It follows Ken though his day to day work at apple during his various projects and manages to give a pretty deep view into how Apple operated under Jobs.
From an engineering perspective a lot of what he describe sounds “just” lik ...more
Imagine being stuck at the Christmas Party with that guy who was with the company since its founding, the guy who's greatest claim to fame is knowing the boss from back in the glory days and just loves recycling the same old anecdotes with increasing repetitiveness.
This is the book version of it. I am sure Ken is a fantastic developer and a nice guy. Just by working on the purple project he can rightly feel satisfied that he has achieved great things in his career as a so ...more
* How I worked on a feature in one of my previous companies and then I made a DEMO of that feature to someone important
* How I had to participate in a huge project and then we had to make a quick prototype, then spend a lot of time actually developing a thing
* How I debug my code
* How I fix compiler errors on a daily basis
* How I decided to quit a company, then current company offered me to stay to participate in a ...more
It also reminded me of all the good time that can be had inside a development team. The fusion of creativity and technology to create new and interesting things.
i The technical story of and by one of the many coders working at Apple in the glory days of the early 2000s, the days of iPhone changing the computer industry and, likely, the way we perceive technology. A book missing the bigger picture, and thus of interest to those directly involved and to the occasional geek passionate about Apple trivia.
i Let's not forget Apple developed the iPhone in the kind of a atmosphere that led to the late 1990s book The Inmates Are Running the As ...more
This book does an amazing job describing what a regular day-to-day stuff an engineer/designer needs to do to bring new products into the world. The Apple part is bonus; anyone who wants to build software for a living should read this, especially anyone who wants to work in new emerging domains.
In a nutshell, the software process was very demo-driven (at least during the time he worked at Apple). The design of a product was honed by developing fo ...more
I wish there would be a version of this book for developers. He is very good at explaining complicated programming concepts but for those of us who understand B-trees and linked list and how to implement ...more
This one is very rational, detail oriented overview of the internal work on Safari browser and first iPhone keyboard. Has less buzzword sloganisms and more internal demo work and overcoming technical challenges. Design is making things work well, not making them look pretty and that comes from one of the key engineers at Apple.
I still remember when the iPhone was announced, and the first time I saw one. It felt… impossible. We were used to tiny phones with a tiny screen, the iPhone, instead, felt like a piece of jewellery that shouldn't have worked -- ...more
I listened to the audiobook narrated by the author, and Ken does a great job at keeping his book engaging and fresh. I was really struck by the th ...more
Ken switches back and forth between gripping accounts of the going on behind the secretive doors of Apple, and the philosophies that guide the product engineering at the company. FWIW it is a good mix and you are never bored throughout the book. I finished the book in a single session of about 3 hours and was left with the warm ...more
There is a recurring theme between this book and Skunk Works, in both cases there were small and secretive teams that were given a clear goal and technical freedom. With this freedom they achieved marvelous innovations. The writer of this book made multiple innovations while developing the autocorrect feature for the iPhone keyboard, which is now in everyone’s pocket.
Key quote: “Design is the way it works”. I played around with a ...more
The book is also a really great reminder of the importance of prototyping, rapid ...more
It’s a fast read, and for those truly interested, ironically you likely won’t learn much, because most of it is either intuitive or visible from the outside.
My biggest take-away was essentially validation of demo culture. Everything else was either in support of that, ...more
The author shares his first-hand experience of how he contributed to stuff used by millions of people around the world. You find out that to create a great product being adamant, colla ...more
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