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Add and vote for the best books for salespeople and sales managers that sell complex, high cost, or high risk products or services to other businesses. For the purpose of this list, a complex sale is generally defined by meeting most (but not necessarily all) of these traits:
- sale is usually in excess of $100,000 and up
- there are usually multiple stakeholders and decision makers involved
- primary decision maker will often be a C-suite (or other high management in very large companies)
- sale is usually done in person, not through web meetings
- sales person is often responsible for their own lead generation
- sale is usually in excess of $100,000 and up
- there are usually multiple stakeholders and decision makers involved
- primary decision maker will often be a C-suite (or other high management in very large companies)
- sale is usually done in person, not through web meetings
- sales person is often responsible for their own lead generation
Score
A book’s total score is based on multiple factors, including the number of people who have voted for it and how highly those voters ranked the book.
1 |
The pillars of an Elite sales career: How to build a six-figure sales career in tech
by
4.36 avg rating — 14 ratings
score: 500,
and
5 people voted
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2 |
THE CHEATSHEET TO BEAT YOUR RIVALS IN BUSINESS & AT WORK: Actionable tips for street smart entrepreneurs & rising executives
by
it was amazing 5.00 avg rating — 4 ratings
score: 300,
and
3 people voted
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3 |
Never Split the Difference: Negotiating As If Your Life Depended On It
by
Chris Voss (Goodreads Author)
4.35 avg rating — 202,602 ratings
score: 200,
and
2 people voted
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4 |
The Marketing Machine: How To Engineer A System That Drives Sales And Growth
by
Ros Conkie (Goodreads Author)
it was amazing 5.00 avg rating — 4 ratings
score: 199,
and
2 people voted
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5 |
How to Win Friends & Influence People
by
4.22 avg rating — 1,123,564 ratings
score: 198,
and
2 people voted
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5 |
Think it. Pitch it. Sell it.
by
Pierre Coombes (Goodreads Author)
it was amazing 5.00 avg rating — 3 ratings
score: 198,
and
2 people voted
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7 |
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
by
Drew Neisser (Goodreads Author)
3.52 avg rating — 52 ratings
score: 100,
and
1 person voted
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7 |
Traction: Get a Grip on Your Business
by
4.14 avg rating — 15,504 ratings
score: 100,
and
1 person voted
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9 |
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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3.90 avg rating — 947 ratings
score: 99,
and
1 person voted
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9 |
Think it. Pitch it. Sell it.: Choose to sell your own vision.
by
Pierre Coombes (Goodreads Author)
4.50 avg rating — 10 ratings
score: 99,
and
1 person voted
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11 |
The Challenger Sale: Taking Control of the Customer Conversation
by
3.91 avg rating — 10,976 ratings
score: 98,
and
1 person voted
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12 |
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
by
4.26 avg rating — 6,548 ratings
score: 97,
and
1 person voted
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13 |
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
by
3.85 avg rating — 116 ratings
score: 96,
and
1 person voted
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14 |
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
by
3.92 avg rating — 455 ratings
score: 95,
and
1 person voted
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15 |
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by
3.84 avg rating — 51,196 ratings
score: 94,
and
1 person voted
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15 books ·
14 voters ·
list created November 5th, 2018
by Nevik Echo (votes) .
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Ben Horowitz is a cofounder and general partner at the venture capital firm Andreessen Horowitz. He is the author of the New York Times...
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