Anna’s
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(group member since Mar 21, 2017)
Anna’s
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from the Navigating Indieworld Discussing All Things Indie group.
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Hope you feel better soon.

One was a new broadband company and it attracted hundreds of thousands (that's big in the UK, Carole!) of customers in a short time. It got gobbled up by British Telecom, a company which is notoriously difficult to deal with (I speak from experience) and, of course, it is more expensive.
The second was a start-up which realized that liquids for washing clothes were much cheaper to produce than powders. Brilliant. I supported them and bought... One of the biggies bought them very quickly and carried on producing the liquids but the price is the same as the washing powder which is one of the most expensive things in my shopping basket.
My mini fight-back is to use considerably less washing powder than they recommend and I switched broadband company away from the biggie who gobbled up...
I always fight back, it just makes me feel I still have a little control over my life. Having lived in Africa surrounded by mud huts and that style of living, I can cut down like nobody else! (My little pride. Sigh).
But 'zon? We're up against many big corporations in league with it. Carole, you have done so much to fight back and I admire your ingenuity, courage and persistence and I bet there's a lot of others agreeing with that.

What I also see is that whereas the mighty 'zon used to be champion of Indies, it isn't any more. Those with the money take precedence. Cannot complain, can we? It is, after all, a business.
Mutter, mutter.


I think!!!!

You should be able to see the click-through rate in one of the columns. You look as though you have calculated it yourself. Go to a button that says 'columns', press and a box comes up. I've ticked all the boxes which gives me maximum info.
I've not had anything like that. I'm pleased with a 1. or 2. and most of my author ones are 0.5 or something like that.
I'm guessing the freebie is #1 in a series.

How do you keep it low? Well switch it off (left hand side button on the relevant line) and don't switch it on again until you get some money coming in.
Wanna know what happened to me? Well... US ads, I decided to go for it and really get some visibility so I upped my bids on 3 genres to something like 70c and my daily rate to $7. Within days I had racked up ACOS of 1,000% plus on all 3 of the genres. So I'll never do that again.
Keep your daily rate only to what you can afford each month if it goes to the limit.
I can understand how you feel about this Alex - gobbledegook. But once you press a few buttons you'll find that this begins to make sense and so I suggest you bookmark this page or copy some of the useful stuff.
I wish I could write it out in order for you, sorry to be so confusing. D.J. might be able to interpret!!

10p used to be the sort of bid that would get you clicks, but some are now as much as 60p.
Best thing to do now, I think, is to look at some authors who write in the same genre as you and go to 'add keywords' (it's there, but you have to look hard) and add their name. The suggested bid will come up automatically.
Some people suggest having 100+ names but you've got to have a pretty big budget to support the clicks!
Good luck, enjoy playing with it.

The main thing is to choose the right keywords. I suggest you choose 'broad' rather than 'exact' and so long as you have one of the main genres as a keyword, Amazon do the rest by scattering your ads throughout that genre. From there, you can add a few authors and build it as you go along.
Maybe someone will read this not-very-helpful post and come riding to your rescue.

My 'something good' is that I've taken my jersey off because the sunshine through the windows is doing its job, two days in a row.

I've had to bookmark that page because, as we know, it's very easy to lose.

Others will, I hope, be better able to give you advice that suits where you are at with your writing.

Nervous is not the word..."
Wow! Congratulations! Big smiles here and best wishes for another 400+ % return.

Belatedly, I offer you my congratulations. That is fantastic
