100 books
—
3 voters
“
Chance is commonly viewed as a self-correcting process in which a deviation in one direction induces a deviation in the opposite direction to restore the equilibrium. In fact, deviations are not "corrected" as a chance process unfolds, they are merely diluted.
...more
”
― Judgment Under Uncertainty: Heuristics and Biases
― Judgment Under Uncertainty: Heuristics and Biases
“
There are many counterintuitive and surprising ways companies can boost users'' motivation or increase their ability by understanding heuristics - the mental shortcuts we take to make decisions and form opinions
...more
”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
