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Simple Heuristics That Make Us Smart
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Simple Heuristics That Make Us Smart

3.72  ·  Rating details ·  123 ratings  ·  8 reviews
Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand deci ...more
Paperback, 432 pages
Published October 12th 2000 by Oxford University Press, USA (first published January 1st 1999)
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3.72  · 
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 ·  123 ratings  ·  8 reviews

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Doc Opp
Dec 04, 2007 rated it did not like it
This book lays out the foundations of the fast and frugal program of research in judgment and decision making. However, it is fairly disingenuous at times; most of the arguments it attributes to competing theories are straw men, or horribly corrupted versions of the actual arguments. Results are cherry picked to support the argument; even though much of the theory has a lot of counter-evidence you'd never know it from this book, which is very one sided. If you don't know the literature in judgme ...more
Apr 03, 2009 rated it it was amazing
What is the best way to make decisions? Given a limited amount of time and information, how do we decide on the best course of action? And how do we determine what "the best" is?

Cognitive Science studies how people make decisions in real life. There's also a branch of cognitive science which tries to form models of decision making. I read Simple Heuristics That Make Us Smart as a way to figure out if there were any shortcuts to decision making. I didn't find anything globally applicable, but the
Jul 15, 2013 rated it did not like it
Shelves: research
"As a measure of the success of a heuristic, we compare its performance with the actual requirements of its environment, which can include making accurate decisions, in a minimal amount of time, and using a minimal amount of information." - for this to be true we only need to define 'accurate decision' as the one arrived at this way.

"We use the term "ecological rationality" to bring environmental structure back into bounded rationality." - as opposed to Simon who neglects environment???????

May 28, 2012 rated it really liked it
Heuristische Verfahren waren immer schon mein Thema, immerhin haben wir in einem Forschungsprojekt an der TU Wien eine Heuristik für die menschengerechte Gestaltung von Arbeitssystemen erarbeitet. Mit diesem Buch bringe ich mich auf den aktuellen Stand der Forschung, vieles vertraut, vieles wirklich neu.
Ob das Buch mich selbst "schlau" macht, wie der Titel verspricht, werden wir ja sehen, das müssen andere beurteilen ;-)
Steven Peterson
Mar 04, 2011 rated it really liked it
This work highlights findings from the work of a group of scholars on "decision making shortcuts" (or heuristics). Gigerenzer has become well know in circles focvusing on decision making, evolution, and heuristics. In short, simple decision making techniques, according to research as presented here, can be pretty effective--even when compared with more complex methods.

Mar 12, 2014 rated it it was ok
This is a dry read. Not very exciting. It took a while to get through it because I became bored. Interesting topic, not so interesting book.
great must read, will read again)
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Gerd Gigerenzer is a German psychologist who has studied the use of bounded rationality and heuristics in decision making, especially in medicine. A critic of the work of Daniel Kahneman and Amos Tversky, he argues that heuristics should not lead us to conceive of human thinking as riddled with irrational cognitive biases, but rather to conceive rationality as an adaptive tool that is not identica ...more