Aneta

“In design, “intuitive” is a synonym for “matches the user’s mental model.”
― Erika Hall, Just Enough Research

“My recommendation: Innovate when you know you have a better idea, but take advantage of conventions when you don’t.”
― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“A mental model is an individual’s pre-existing internal concept of and associations with any given institution, system, or situation. Every one of us has an imperfect, idiosyncratic map of reality in our head. Without it, we would be utterly lost. With it, we rely on assumptions based on previous experiences we consider analogous. The better the analogy, the more useful the map. This is why interfaces that strive for novelty are often unusable.”
― Erika Hall, Just Enough Research

“And as a rule, people don’t like to puzzle over how to do things. They enjoy puzzles in their place—when they want to be entertained or diverted or challenged—but not when they’re trying to find out what time their dry cleaner closes”
― Steve Krug, Don't Make Me Think, Revisited : A Common Sense Approach to Web & Mobile Usability | Third Edition | By Pearson [] Steve Krug [Jan 01, 2015]…