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5 Things Writers Need to Know Before Publishing Their First Book
Posted by Cynthia on March 13, 2017
In reality, many writers quickly realize how much more they are expected to pitch in on the marketing front. They realize that books don’t just magically appear in bookstores, and that readers won’t drop everything and read the book the second they first hear about it.
To help you avoid surprises, here are five things writers need to know before publishing their first book:
1. Bestsellers are not created overnight.
When you see a book shoot magically up the best-seller list in the first week it is published, understand that it took many people many months of work to put it there. It takes traditional publishers so long to get from acquisition to publication because they are setting the stage for the release: writing the marketing & publicity material for the sales reps to use with the buyers, mailing out media review copies, securing interviews and reviews, putting together the advertising creative, and more.
As an author, you’ll need to have the patience and foresight to plan out a complete marketing campaign. This can start as soon as you finish the manuscript: establish your online presence, start building a mailing list, and introduce yourself to the local publishing community.
2. You will need to be an extrovert.
Book promotion means you will need to balance talking about yourself and your book and talking about other things people care about (for example). You will need to engage with your readers. You will need to sign books. You will need to charm booksellers. And you will need to tell your story over and over again, answering the same questions, remaining positive and friendly throughout.
Remember that you wouldn’t be a published author without readers, so work hard to make every interaction a great one. Also know yourself well enough to recharge your batteries between events, and let your publicist know to be selective with the types of interviews you do.

Quick tip: Ask the Author is a great way to engage with readers, as it allows you to select which questions to answer, and when to answer them. [Read tips about using Ask the Author here.]
3. Not everyone will like your book... and that is ok!
You might think your book will only find it’s way into the hands of readers who will think it’s life-changing, but sooner or later someone will not like your book. No book is for everyone, and the most important thing to realize about a negative review is that it’s just one person’s opinion. Don’t take it personally. Instead, leave it alone and then get the beverage of your choice, and look up your favorite book on Goodreads. Chances are there are many negative reviews of it!
Respect personal preferences, and never try to change someone’s opinion about your book. If you’re worried you’ll get affected by reading reviews of your own book, don’t read them (yes, it really is that simple!). If you suspect it violates our review guidelines, flag it so our team can take a look at it.
4. Read books, not your own reviews.
One way to avoid reading your own reviews is to stay occupied by reading other people’s books! This is the best activity to engage with readers on Goodreads and build a following [read more about building a following here].
Share your passion for reading and show off your talent for writing by reviewing books on Goodreads. Start by reviewing books you loved in childhood, move on to books that inspired you to become a writer, and then tackle the current best-seller list for more recent titles. Remember: Goodreads is a community for readers—these are your people! Connect with them, and trust they will discover your own work that way.

5. Keep writing.
If all goes well, readers will devour your work and immediately want more. You need to have something ready to share with them, whether that’s a short story or a preview of the second book in the series. Keep the same writing schedule as you had before your work was published. You might transition from being a writer to being an author by publishing your first book; publish more than that and you have a career.
What do you wish you had known before publishing your first book? Share it in the comments below!
Next: Movie Studios Find Love and Results on Goodreads
You might also like: For the Love of Books - Quotes About Reading and Writing
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Comments Showing 51-100 of 160 (160 new)
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Ashleigh
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Mar 20, 2017 10:23AM

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I've read every comment here and note that lots of authors, myself included, are introverted. As Molly stated above, "nearly all writers are introverts". So why do we write? My guess, it's because we are social animals. We do have something to contribute and want to be understood, yet we are stymied by our introversion. Perhaps introverts, by spending so much time alone, are deeper thinkers than most, so we have time create stories in our heads. Writing and publishing them then is a satisfying release of all that energy. I feel fulfilled in that, through my work, I was able to let the world known who I really am.
What did I do wrong? Well my book, due to my use of quotations before and after the story, required me to obtain multiple permissions first. That was great, as these quotes contributed to the book. But one permission, in the way it was worded, made it sound like the permission was only good if I published soon. My mistake, then, was to rush the first publishing. Subsequently, I was compelled by my own editing and perfectionism to make a bunch of followup revisions. Upon later contact with the writer of that particular permission it turned out that it had been penned hastily and I'd misunderstood it. Oh well, the book is now much better for it.
Another thing I didn't know is that agents and publishers are supposedly only interested in novels from debut authors of no more than 100,000 words. Mine is 166,000 +. Still, I would not chop into it simply for the sake of brevity. The story is so real to me that it would be like cutting chapters out of a history book.
I read of authors being told to "write for the market", "write what sells". I think that's a huge mistake, and why we are stuck with titles within genres that are so similar to each other that they're utterly boring. I won't mention any, but some (types of) stories have been so, sooo overdone (imho)! Rather, write what you know, write what you love, and you'll write a better book. But be aware that, even with that, rejection is much more likely thank success.
I don't have any qualifications for all this advice since my book hasn't really gone anywhere. But now that I am done and can look back at that roller coaster, I'm so glad I saw it through.
Write for the love of it.





I also wish I knew I should be a better extrovert. Talking to people, who knew?

Somewhere along the line I decided (don't ask why) that I needed 500 reviews on Amazon before I would be happy with the success of my book, which is odd since I never thought about $$ when writing. It was always about the story. I am up to 490+ reviews now and ready to get the sequel out there. It's done! And I'm ready to send some query letters out. I'm going to try to find a publisher who, hopefully, will do all the marketing. I am so passionate about my stories and I want to find a publisher who will share in the enthusiastic promoting of my novel.
There are a couple of things I've learned from self-publishing my first book:
1. Definitely pay for at least copy editing. No matter how many times you edit your own manuscript, a professional's eyes will find soooo many errors. (Trust me on this--I'm an ex-English teacher!) Nothing will make me put a book down faster than having to suffer through pages of poorly edited writing.
2. Contrary to popular belief, people DO judge a book by its cover. Again, worth hiring a professional to create a cover. Or if you can find the right image and do all the design work yourself, ask for feedback before you commit to your book cover. (I admit it-- an intriguing cover will get me to take the book from the shelf and at least read the blurb on the back.) Speaking of that blurb--it better be good! Again, feedback from professionals or even friends who have read your manuscript will be helpful.
3. If you're not writing to make money and you've self-published, why not offer your e-book for $2.99 or less. Think about it. I myself will take a chance on a book if I don't have to spend much on it. I can't tell you how many books I have lined up on my personal Kindle because I bought them thinking 'even if I don't like it, I haven't spent much on it'.
4. It's all in the details. There are so many things to think about so yes, don't rush the publishing. Think about how much time and attention someone will give your book before they purchase it or put it down. The image on the front cover will be the first thing someone sees. Then they'll notice the way the title appears. Not just the words, but the choice of font. Then all other writing on the front and back covers. A few people will read the first few pages.
5. Never respond to a review. It's so true in point #3--no book is for everyone. And not everyone gives honest reviews. I'm amazed at how many people feel the need to write a review on a book they didn't finish. One of my reviewers gave my novel 3 stars and then said they would have given it 4 stars if it was for young adults. I wanted to write back, "IT IS FOR YOUNG ADULTS!!!" and I may have been justified doing that, but I didn't break my rule about responding to reviews. Never. Never. (Even when they drive you crazy!)
I'm sure there are so many other things.


I enjoy writing very much indeed, it is a very important part of my life, but I am afraid writing the book seems easy in comparison to getting it out there in the shops and on the websites.
Good luck to you.

Was the 2 years of playing salesperson worth it, or would you have rather played writer.

You can buy them for five bucks a pop on Fiver. So what's hard about that. When a self publisher has more reviews than Steinbeck, how do you think he got them?

It sounds as if you're talking about vanity presses, which have been known to be a waste of time and money for a long time. Self publishing thru a print on demand distributor like Createspace doesn't cost anything, so at least it's not a waste of money.


So you’ve finally finished your novel.
Congratulations.
What you’ve accomplished is significant and don’t let anybody tell you otherwise. How many people do you know who have spent countless hours by themselves sitting in front of a keyboard creating an imaginary world?
It’s only a matter of time before your creation changes your life, and that can’t happen too soon. What are you waiting for? Its time to start submitting it to all those fortunate agents and publishers you’ve selected, right?
Wrong.
I was once like you, full of enthusiasm and hubris upon completing my first novel. To get my masterpiece published I pulled in all my favours, two actually. I had an acquaintance who knew Jeffery Archer personally (yes, that Jeffery Archer), and I had a business associate who was an editor in a well-respected publishing firm.
The first response came from Archer’s agent. She suggested I take some writing courses. A little while later the editor returned my manuscript. She’d taken the time to line edit the first chapter complete with margin notes. Suffice to say the editing notes all but obscured the original text.
At the time I didn’t realize it, but I had just blown two really good opportunities in my rush to get published. That manuscript is still buried somewhere in my filing cabinet. I’m too embarrassed to look at it.
Most recently I’ve taken on writing and doing video book reviews of the work of new, self-published authors.
I’ve written a lot of book reviews, but in this category – new, self-published authors the average star rating is 2.8, a bit better than I didn’t like it, but not quite as good as I liked it.
A few of these authors are brilliant, but most, though they have potential, are hampered by lack of craft. If they continue writing and reading I know they’ll improve. Writing is like most things – the more you do it the better you get.
I have to add a caveat to that statement. Your writing will improve if you continue to do it while seeking out constructive criticism and taking it to heart.
Most of the novels I’m giving two stars to have been rushed into publication. I know you’re excited, but remember – it’s never as good as you think it is, and it can always be better. Yes, always.
Here are some suggestions you might want to consider when you’ve completed your novel. It’s what I do and though it hasn’t garnered me success, it’s at least saved me further embarrassment.
- I revise the manuscript a minimum three times or until I feel it’s finished.
- I read it out loud (it drives my cat crazy).
- Then I put it away for at least three months or however long it takes to get it out of my system.
- While I’m waiting to be purged, I work on something completely different.
- Once I’ve put some distance between my ego and the book, I’m ready. I take out the manuscript and send it to as many beta readers for comment as I can. If you don’t have a stable of readers who are free from conflict of interest – that means no family and no friends, join a writing group, online or otherwise, and workshop the novel.
Once I’ve decided it’s time for the final rewrite I gather all the comments and criticisms together and begin.
When I’m finished I have another decision to make. Do I begin the traditional submission process or save myself a lot of time and frustration and go directly to self-publishing?
If you follow this method I guarantee your final version will be different and better than it was when you deemed it complete. And if by some small miracle The New York Times decides to review it, it will be perfect – or as perfect as you could make it.
Keep writing and remember what Nietzsche said:
The doer alone learneth.


yeah same here.. thanks to my hubby who does all the tech for my blog.



Best advice of all is never give up if you truly believe your book has value.

As a new writer of The Royal Secret I assumed that it was publishers who did the commercial nitty-gritty of marketing while leaving writers to create. But it seems than unless you are an established writer you need do it all yourself. I was recently invited to the annual Gibraltar Book Fair with a number of well-known writers (which I am not) and realised that established writers are on a merry go round of events promoting their books all year round to their fan clubs. If you are new writer best be a celebrity in the news for whatever reason that can attract attention. The world is driven by brand names. If the public don't know you then you need make them by your creative concepts and sometimes the more scandalous the better.




That's not easy as I prepare to start a new series, but it has to be done. So, I am reaching out to local book venues asking if they would be interested in housing my book. I was surprised when one local asked me to put them in there on consignment. That I had not expected. No sure about that avenue. But, there are others to contact. I had an article written in my local paper which was a good boost, but now I need to expand. Welcome ideas!



Gina,
I googled the Author House. It's a vanity press and the cheapest fee was $899 to do what u can do for nothing on Creatspace. Wow! With self publishing, you're doing good if you can make back your money for the paper and toner cartridges. I've learned not to use paper and toner, and it's still tough to break even.



Margery wrote: "Brenda wrote: Authors need reviews, and that is hard to get. Boy, you're not kidding. I did a free weekend with one of my books and after giving away over five hundred copies, got 0 reviews. I only..."
Consider that FREE means NO VALUE.
There's no risk, no investment - financial or emotional, no commitment and no obligation implied or otherwise. Giving your books away free achieves one thing - it cheapens your work.
You need to try to connect to readers another way because this does not work.
I'm going for the personal approach - library readings, free writing seminars, critique workshops - with an opportunity to sell the paperback edition of my books at these events.
We all know that doing the same thing and expecting different results is a definition of insanity. We're not insane, delusional maybe.
And though you should not "expect" to be a great writer, Margery, it's certainly something worthwhile to strive for.

Chris, I would like to know: how did you get your beta readers? What do you recommend as the best way(s) to find beta readers?

If you like promoting your work - nothing wrong with that - then maybe being a literary agent rather than a writer is the path you should take.

Margery wrote: "Brenda wrote: Authors need reviews, and that is hard to get. Boy, you're not kidding. I did a free weekend with one of my books and after gi..."
Thank you for the advice



The thing with an agent is that he or she has to be a good one. Some couldn't sell a ten dollar bill for five bucks. Maybe after all of us write a million words, we can find a good agent. Do u like writing enough to write a million words and not get recognized? If so, you're a writer.

Day job takes care of the survival angst. Some of the best writers had day jobs.

Of course! But there are only so many hours in a day.





Be True to You: A Practical Guide to Pursuing an Authentic Path


Thank you for replying. Yes, I too am very introverted maybe some writers are hence the escapism. Whether or not I will ever make a living out of writing time will tell. Do I enjoy it? yes very much so, and I will continue writing for the rest of my days. Seems to me after a short space of time in this 'world' that a lot of writers/authors get despondent. They should not. To create something from your mind and be able to give others enjoyment from that no matter a small audience is the most important part. Success and fame well...who knows!

I have since been found by a publisher who was brave enough to give me a go and the series is exceeding expectations (mine at least!). You've probably already guessed my twist but the positive feedback - it's around my stuff being different. 'A breath of fresh air' was my favourite comment.
If you're writing then you're spending a lot of time doing it. So there's no point unless you're enjoying it and you're immensely proud of the finished article - lord knows it takes us long enough to get there. What I wish I knew before I started is you have to be you. You're better at that than anyone else. Write something no one else can. Or what's the point of being a writer.