Lisa Kleypas Talks Changing Trends in Romance
In romance, a lot can happen in just one year, much less ten or 20! With multiple award-winning series since the late 1980s, author Lisa Kleypas has been writing long enough to see trends come and go...and sometimes come around again. In this essay, she takes us behind the scenes of her years in romance and shares her thoughts on how the genre has evolved alongside changing social roles for women, how romance can nurture real-life relationships, and what makes today's heroines so fun to read.
Kleypas is a two-time Goodreads Choice Award nominee. Her newest book, Chasing Cassandra, continues her popular Ravenels series and releases in the U.S. on February 18.
Kleypas is a two-time Goodreads Choice Award nominee. Her newest book, Chasing Cassandra, continues her popular Ravenels series and releases in the U.S. on February 18.
When I was a teenager, I cleaned houses after school and made about $12 a week. On Saturdays, I took every cent to the bookstore at the local mall and spent it on romance novels. It cost $1.25 for a category romance, and $2.50 for a big historical. At the time, I couldn’t have explained why I felt so compelled to devour them.
It was the late ’70s and early ’80s—a time when even a woman with a high-paying job couldn’t buy a house without having a man cosign for her. The Equal Rights Amendment had been defeated and the sexual revolution was underway, and most women felt a lot of uncertainty about who and what we were supposed to be. Some people said we had to choose between career and marriage, which was depressing. Others said we could have it all and be everything to everyone, which sounded exhausting.
But then there were romance novels, satisfying our expectations when the world so often thwarted and disappointed them. The reassurance they gave me was addictive. Everything’s going to be OK, they seemed to be telling me. Someday you’ll have your own happy ending. Even then, with the romance genre in its beginning stages, critics complained that romance novels gave us unrealistic expectations about men and relationships. That complaint has resonated through the four decades of my life in romance.
I wrote my first novel when I was 16, attending summer camp with three hours of free time every day. Longhand, on stationery paper you could buy by the pound. I knew nothing about plotting, characterization, or point of view, but from the moment I started, I was obsessed. Back in those days, the typical romance heroine’s journey often led her to submit and conform to traditional ideals. If she started out as a spirited vixen, she needed to be tamed, and the hero was the man for the job, and then she was rewarded with love, commitment, and security.
Accordingly, in my early novels the female protagonists were frequently thrown into peril and needed lots of rescuing, and I’m sorry to say the hero was pretty much always in charge. But my stories have changed as I have, just as the romance genre has developed to meet the evolving attitudes of its readers. Now the heroine is the one in charge, and her needs and goals are paramount.
In my Wallflowers series, a homage to the power of female friendship, four young women who are considered misfits decide to band together to find husbands.
Now with the Ravenels series, I’ve been creating heroines who struggle for fulfillment beyond marriage, such as a young woman who dreams of creating her own board game company or another who’s the only licensed female physician in England. She rescues the hero and saves his life through her skill and determination. Nowadays, a romance heroine wins in the end not by submitting but by becoming wholly herself. Braver and bolder, with bigger dreams and fully equal to her romantic partner.
And excitingly, many writers in all subgenres of our profession are expanding the conventional boundaries of romance as well as redefining what a happy ending can be. Diversity has finally made some hard-won progress in the romance genre, with more to come, so that readers have access to a vast and rich array of stories they deserve, created by new voices who will shape the future.
The romance genre is bigger than one person, group, or organization. To me, writing romance is a calling. Nothing else comes close to accomplishing what it does at its best. It encourages us to reflect on how to nurture a relationship and grow separately as individuals while also growing together as a couple. How to work through problems, forgive each other, and learn from mistakes. And yes, there are sex scenes that lead us to consider what we might be interested in trying or what fantasies might be shared by others. Would you believe in this day and age, many women are still conflicted about enjoying sex? It has to do with things like lack of self-esteem, trust, body image, fear of judgment, and that centuries-old message that maybe we’re not entitled to physical pleasure. Romance novels explore these issues in detail, which empowers and enriches our readers.
As for all those unrealistic expectations...my husband, Greg, is my hero, and thanks in large part to my lifelong love of romance novels, our marriage is full of mutual respect, warmth, and sexiness. And he’s not even a duke or a Navy SEAL! Romance novels don’t lead us to expect we could only be happy with a fantasy man we’ve read about. The message of romance novels is that you are the heroine or hero of your own life. You, regardless of your gender identification, culture, appearance, belief system, disabilities, or age, deserve to love and be loved. Wholeheartedly, passionately, and entirely.
That’s not an unrealistic expectation. Don’t settle for less.
But then there were romance novels, satisfying our expectations when the world so often thwarted and disappointed them. The reassurance they gave me was addictive. Everything’s going to be OK, they seemed to be telling me. Someday you’ll have your own happy ending. Even then, with the romance genre in its beginning stages, critics complained that romance novels gave us unrealistic expectations about men and relationships. That complaint has resonated through the four decades of my life in romance.
I wrote my first novel when I was 16, attending summer camp with three hours of free time every day. Longhand, on stationery paper you could buy by the pound. I knew nothing about plotting, characterization, or point of view, but from the moment I started, I was obsessed. Back in those days, the typical romance heroine’s journey often led her to submit and conform to traditional ideals. If she started out as a spirited vixen, she needed to be tamed, and the hero was the man for the job, and then she was rewarded with love, commitment, and security.
Accordingly, in my early novels the female protagonists were frequently thrown into peril and needed lots of rescuing, and I’m sorry to say the hero was pretty much always in charge. But my stories have changed as I have, just as the romance genre has developed to meet the evolving attitudes of its readers. Now the heroine is the one in charge, and her needs and goals are paramount.
In my Wallflowers series, a homage to the power of female friendship, four young women who are considered misfits decide to band together to find husbands.
Now with the Ravenels series, I’ve been creating heroines who struggle for fulfillment beyond marriage, such as a young woman who dreams of creating her own board game company or another who’s the only licensed female physician in England. She rescues the hero and saves his life through her skill and determination. Nowadays, a romance heroine wins in the end not by submitting but by becoming wholly herself. Braver and bolder, with bigger dreams and fully equal to her romantic partner.
And excitingly, many writers in all subgenres of our profession are expanding the conventional boundaries of romance as well as redefining what a happy ending can be. Diversity has finally made some hard-won progress in the romance genre, with more to come, so that readers have access to a vast and rich array of stories they deserve, created by new voices who will shape the future.
The romance genre is bigger than one person, group, or organization. To me, writing romance is a calling. Nothing else comes close to accomplishing what it does at its best. It encourages us to reflect on how to nurture a relationship and grow separately as individuals while also growing together as a couple. How to work through problems, forgive each other, and learn from mistakes. And yes, there are sex scenes that lead us to consider what we might be interested in trying or what fantasies might be shared by others. Would you believe in this day and age, many women are still conflicted about enjoying sex? It has to do with things like lack of self-esteem, trust, body image, fear of judgment, and that centuries-old message that maybe we’re not entitled to physical pleasure. Romance novels explore these issues in detail, which empowers and enriches our readers.
As for all those unrealistic expectations...my husband, Greg, is my hero, and thanks in large part to my lifelong love of romance novels, our marriage is full of mutual respect, warmth, and sexiness. And he’s not even a duke or a Navy SEAL! Romance novels don’t lead us to expect we could only be happy with a fantasy man we’ve read about. The message of romance novels is that you are the heroine or hero of your own life. You, regardless of your gender identification, culture, appearance, belief system, disabilities, or age, deserve to love and be loved. Wholeheartedly, passionately, and entirely.
That’s not an unrealistic expectation. Don’t settle for less.
Lisa shared four of her favorite modern romances with us:
Are you a longtime romance reader? What trends have you seen come and go? Let's talk books in the comments!
Check out the complete coverage of Romance Week, including:
Meet Today's Rising Stars of Romance
A Starter Kit of Reads for Romance Newbies
The Ultimate Romance Pen Name Generator
Check out the complete coverage of Romance Week, including:
Meet Today's Rising Stars of Romance
A Starter Kit of Reads for Romance Newbies
The Ultimate Romance Pen Name Generator
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In addition to being strong women, they have a goal beyond finding the love of their life. Of course, that is the pillar of history, but now there is something else, their struggle to be independent, create a company, study for the mere pleasure of doing so, have their own economic independence. Romance novel changes just like the world we live in and that doesn't mean it is something bad.


I'm in my thirties - and I too appreciate mature heroes and heroines. As a life long romance junkie, I read 100+ romances a year. I want to see something new in my romantic leads. Maybe that looks like a different setting, a different plot, but it also looks like characters at different times in their lives. It's fun and interesting to read about characters with pasts. There are only so many deflowering stories one desires to read, before they blend together and fall into the vagaries of memory.
That being said - I'd still pick up a book with the chest of a silver fox on the cover, we don't need to remove all of the eye candy just because it's past some social expiry date.

I just looked this up - the law mentioned was Equal Credit Opportunity Act, and it looks like it was passed in 1974. Granted, it's a stretch to include 80's; but I'd like to think the intent was to mark those decades as her formative years, and in those years there was significant social change.


TRUE.....I much prefer books that are not, trying to think of a word w/o insulting anyone's writing. sacarine (spelling?). I like 'some meat' in my reading material....no fairy tales

ANYWHO....HARRAY FOR READING....

AS YOU AGE, you'll find that those books are fluff...read all of Steinbecks (I know, spelling wrong but pls. consider my age..90 and frankly, too lazy to get up and look up. Won't list all my favorite authors..no fluffs...like to 'dig in'...










Correct bought a house as a single women in the late 70's. Never was asked for a co-sign. Remember I was surprised when some older men questioned why I needed or wanted my own house.

The only book that comes to mind where the leads are described as plain is Jane Eyre. The only movie, Penelope.
Can there be romance books with happy endings for us ordinary folks with pimples and big feet?

I disagree that women in romance novels have always been weak, from the perspective of someone who has been single most of my life, I have viewed them as heroines because they overcame domineering parents, siblings or circumstances into which they were unintentionally thrust because they saw no other direction in which to turn, to turn their lives around, maybe it was with the help of a man but they did find their happy ending, did they not?

I don't agree, I very much prefer that the writer describes the characters in as much details as are necessary. The mastery is to know how much is necessary and don't tire out the readers.


I think that the answere to your second question is obviously yes, and to your first question is not necessarily but preferably yes as well. Why I say so, because I think that romance novels are written to speak to our imagination and fantasy, so as such, when we fantasize, we are carried away by them.
So it doesn't matter how you look but how you think of you. When you think of you as a heroine, even a romance noevel heroine, your partner see you as one too, but when you think of you as "well, what you said that I won't repeat", your partner will see you like that as well.
I've personally admired men far from perfect just because they acted as if they didn't matter their aspect: what you see is what there is, and so what!

There's a real challenge. Write a believable sunset romance for one of those gals!


My review - Mark is my uncle, so.........
I was impressed by the level of pain that came through from his experience with his own father. I found it particularly poignant as I read my mother's copy as I was "babysitting" her in my sister's home, as her own developing Alzheimer's made it unsafe for her to be left alone. Although there are some too convenient plot contrivances, I found it hopeful that sufferers can still enjoy life, found the relationship between Honey and Leonard sweet and I like that in the end, Mark didn't have the main "villain" of the plot be a stereotype, but gave her some depth too. I thought for a freshman novel, it was superior.
I look forward to his next book, and I'm not just saying that, Uncle Mark.

There is a reason "Hello stranger" had such a dramatic ratings drop unlike the first 3 books in the series ,and that Mrs Kleypas is because some women (a considerable part of your fanbase )DO want to read about how women are pampered and live a life of luxury offered by their man.


Concordo, e acho isso maravilhoso, pois a mocinha sempre é linda de morrer e a primeira coisa que chama a atenção do mocinho é isso, precisamos de mocinhas mais próximas do realismo, que não seja "padrão de beleza" da sociedade.

Now, I haven't read a historical romance in awhile. But a..."
Have you read "The Bachelor Earl" by Darcy Burke? It features hero and heroine in their early 40s I believe. I loved the different perspective on life goals etc.
My husband had to sign my applications for credit cards in the '70's and '80's.