Weekly Recap, December 7, 2014

Monday: Read  Why We Buy: The Science of Shopping , by Paco Underhill and learn about the science behind consumer behavior.




Tuesday: A continuation of Friday's blog on budgeting and analysis, this blog explores Capital Expenses and how to approach them in the context of efficiency projects. 




Wednesday: Discover the basics of tax deductions, tax credits, marginal tax rates, and effective tax rates.




Thursday: Learn how to use before- and after-tax returns in the context of your efficiency projects.




Friday: Learn how to reframe your efficiency project using your prospect's net profit margin. 




Saturday: Read this article from Entrepreneur and discover how long-term vision can have a significant impact on your success.
 

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