Blue Ocean Strategy

In the efficiency marketplace, competition can be fierce. While seasoned sales professionals have the upper hand in knocking out the competition, businesses that tap into new market spaces or that offer unique services and technologies inherently set themselves apart from their competitors. The goal of this blog (and of everything we teach at the Efficiency Sales Professional Institute) is to turn you into a sales ninja and to equip you with the skills you need to outsell your competitors. Combine these skills with a product or service that is unique and you have an additional advantage over the rest of the industry.

In W. Chan Kim and Renee Mauborgne’s best-selling book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, Kim and Mauborgne present strategies for developing a business that taps into new marketplaces and – as the title says – makes competition irrelevant. If you’re currently struggling to keep your competitors at bay, I highly recommend reading this book.

Here’s a summary from Amazon Books:

“Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching ‘must read’ status among smart business readers. Have you caught the wave?”

  

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