Why Theme Still Matters, Even In Escapist Entertainment

brocade by michaelaw at sxc.hu

Pictures are for entertainment; messages should be delivered by Western Union – Samuel Goldwyn (of MGM)

If you’re writing a sermon, shame on you if there isn’t some sort of takeaway.

If your ads need to sell product, the theme should communicate that your product solves a deep-rooted need within.

Writing for entertainment is different. Novels, Videogames, and Movies are all escapist mediums. With those, we want to be entertained, to ‘get away’ from our present situa...