Anchoring – The Pitfalls and Profits of Describing Your Products by Referencing Others.

metal confusion 1 by shho at sxc.hu
Connecting is easy, but does it cause more problems than it solves?

This is all opinion here, so maybe it will help. If not, tell me I’m wrong…

There is a popular admonition in advertising: If you cannot describe a product without referencing another product, your idea isn’t going to work.

Referencing another product is something I like to call Anchoring.

If what you’re trying to promote isn’t much different from what’s out there, perhaps it’s a product creation...