How to Forge High-Impact Ideas – And Why T-Rex Is the Master of PR

Hey buddy…Next time someone offers you an asteroid…Say no.
photo by mayize at sxc.hu

Before I get into this post, there’s something you should know: I just got a profile on Goodreads – the social network for readers. Want to know what I’m reading, and share some great book finds of your own?Connect with me on Goodreads. Every time someone does, I do a moonwalk in my kitchen. Now to the good stuff…

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I’m going to tell you how to make a high impact idea that will spread by word of mouth. But first,...