Have you invited them in?

In this excerpt of my “The 5 Deadly Mistakes of Home Page Design” presentation, I explain what the third deadly mistake is:

Are you making this mistake? Are you losing potential business because you aren’t inviting visitors to your website to continue the conversation with you? This is easy to fix!

1. Sign on for an autoresponder service such as Aweber or MailChimp.

2. Create a subscriber list and grab the opt-in box code.

3. Slap (or get your web person to slap) that code on your home page.

Ta da...