Be careful of your domain

Because your domain name is an integral part of your brand, you need to make sure that it gives a good first impression. But what you intend it to say may not be what people actually see. For example, my user name on Twitter and Facebook is “CarmaP” … but when you see it in all lower case letters, it looks like “CarMap.” This example isn’t that big of a deal, but check out some of the ones I shared in this excerpt from my “The 5 Deadly Mistakes of Home Page Design” presentation:

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