Content Marketing – what the heck is it?

This post on content marketing was originally written for my newsletter last year. I’m re-running some of that content in January to convince you to sign up to my list. Check out the growing list of benefits at the bottom of this post.

A classic authorial flub is beating your readers over the head with all that painstaking research you conducted while suffering from Level IX Procrastination. After going to the trouble of boning up on the mating habits of fruit flies – so your supposedly smart...