What The Piña Colada Song Teaches Us About Marketing

You may love it, you may hate it, but you’ve definitely heard it:The Piña Colada Songis one of the most recognizable and enduring hits of the last fifty years – the only song ever to hit No. 1 in America in two different decades.

But it almost sank without trace.

The artist behind it is Rupert Holmes, who is primarily known to many for penning this one tune, but he has led an interesting and varied life. While he currently lives in New York, Holmes was born in Cheshire in 1947 as David...