David Gaughran's Blog

February 8, 2018

[image error]You can now order your copy of Strangers to Superfans: A Marketing Guide to the Readers’ Journey. I know many of you have been waiting for this one so I’ll just give you the links:

AMAZON | AMAZON UK | NOOK | APPLE | KOBO | GOOGLE

I’m excited to be gearing up for this release, as I’ve been working on the concepts behind it for a year. Here’s the blurb:

* * *

From the author of Let’s Get Digital and Let’s Get Visible comes the book that will change how you think about marketing forever.

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Stran...

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Published on February 08, 2018 04:52 • 2 views

February 2, 2018

[image error]Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look…

The Book

I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution. As I detailed in this interview with Forbes earlier this week, a lot has changed in the last f...

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Published on February 02, 2018 04:07 • 4 views

January 27, 2018

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Let’s Get Digital 3 is out. Hooray! Pre-orderers will have already received their copies, but  for those who prefer to wait until a book is live (I’m totally like this) you can still get it at the promotional price of 99¢. Don’t delay, as the price will rise tomorrow to $4.99. Them links:

AMAZON | AMAZON UK | NOOK | APPLE | KOBO | GOOGLE | PAPERBACK

[image error]I really hope you get a lot out of it, your support during the pre-order period was phenomenal – 2,500 writers have bought the new edition alrea...

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Published on January 27, 2018 10:25

January 19, 2018

[image error]Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very grateful to you all.

In fact, I have a gift for you.

Amazon Decoded: A Marketing Guide to the Kindle Store is now available. And it’s FREE. All you need to do is sign up to my mailing list to get a copy. That’s it. And you can unsubscribe right after if you wish, I don’t mind at all! Really.

If...

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Published on January 19, 2018 08:05

January 17, 2018

[image error]The third edition of my self-publishing guide — Let’s Get Digital — is available for the special pre-order price of just 99¢. Grab it while you can, the price will jump up to $4.99 right after the launch, which is pretty soon too: January 25.

AMAZON | AMAZON UK | NOOK | APPLE | KOBO | GOOGLE | PAPERBACK

I’ll get into what has changed in a moment (spoiler alert: everything), but I just wanted to stress that after the problems back in 2014anyone can purchase this edition.

It has been uploaded...

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Published on January 17, 2018 04:28

January 2, 2018

[image error]Kristi Belcamino is really being messed around by Amazon. Yesterday morning, she was rank-stripped for the third time, and it appears to be happening every time she puts a book free – even before she hits the promo sites or moves up the charts.

Back in September, Kristi was one of the unfortunate (and innocent) authors who were unfairly rank-stripped by Amazon for several weeks. She had a BookBub promotion which catapulted her up to #3 in the Free charts on September 18, was then rank-strippe...

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Published on January 02, 2018 05:11

December 1, 2017

[image error]I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books.

After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build...

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Published on December 01, 2017 09:13 • 6 views

November 22, 2017

[image error]The 10th birthday of the Kindle was on Sunday, which has been met with all sorts of retrospectives. Getting less coverage is that it’s also the tenth anniversary of Amazon’s self-publishing platform. In this excerpt from the forthcoming third edition of Let’s Get Digital, I argue that the real revolution is something else again which is also ten years’ old this month: the Kindle Store itself, which didn’t just open up publishing by allowing anyone to sell their books, it also democratized whi...

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Published on November 22, 2017 04:40 • 5 views

October 24, 2017

[image error]Lots of people will be diving into NaNoWriMo in a few days, and lots more are sitting on the fence. I’ve been on that fence, it’s made of excuses!

Today, I’m going to do you a solid by taking one of those excuses away. You’re getting some Writing Prompts. And not just any Writing Prompts, but Bad Boy Romance Prompts.

(Please note that no actual romance writers were harmed in the making of these prompts.)

Prompt #1: You are foreign. Maybe Australian! Your scammy non-fiction books aren’t sellin...

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Published on October 24, 2017 03:46 • 9 views

October 23, 2017

[image error]Lots of people right now are asking themselves whether they should leave Kindle Unlimited.

I’m generally agnostic on it, and I think writers should do what is best for them and their books, but there’s no doubt this is the big question of the moment.

That’s partly down to falling pay rates, Amazon’s inability to deal with scammers and cheaters, or the increasing concern about having all your eggs in one basket when something like this (or this, or this) regularly happens. But I think authors...

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Published on October 23, 2017 05:54 • 1 view