David Gaughran


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David Gaughran

Goodreads Author


Born
in Dublin, Ireland
Website

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Member Since
April 2011

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David Gaughran was born in Ireland but now lives in a quaint little fishing village in Portugal, although this hasn't increased the amount of time he spends outside the house. He writes historical fiction and science fiction under another name, has helped thousands of authors publish their work through his workshops, blog, and writers' books - Let's Get Digital, Strangers to Superfans, BookBub Ads Expert, and Amazon Decoded - and has also created giant marketing campaigns for some of the biggest self-publishers on the planet. Visit DavidGaughran.com to get yourself a free book. ...more

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Popular Answered Questions

David Gaughran That's a tricky question. Writing non-fiction is easier for me. It feels like there's less moving parts than fiction and the whole process is less fru…moreThat's a tricky question. Writing non-fiction is easier for me. It feels like there's less moving parts than fiction and the whole process is less frustrating in general. But I have a greater sense of accomplishment when finishing a novel - perhaps because I find the challenge much more demanding, I don't know. I get a lot out of writing non-fiction, but I do see myself as primarily a fiction writer, and I suspect that when I finally shuffle off this mortal coil I will have put out a large collection of novels and just a handful of non-fiction books. But it's all fun... when I'm not tearing my hair out!(less)
David Gaughran I really don't know. The outcome of the class action suit could have a big effect on Author Solutions' future, but I'd hate to let that be the ultimat…moreI really don't know. The outcome of the class action suit could have a big effect on Author Solutions' future, but I'd hate to let that be the ultimate arbiter as federal class actions are judged on very technical grounds and fail all the time for reasons nothing to do with the issues at stake. In general though, I think Penguin Random House, the owner of Author Solutions, and the other publishers who partner with them have been largely getting a pass from the writing/publishing community. It's amazing when you contrast the level of criticism Amazon gets for things it *might* do in the future with the complete lack of criticism Penguin Random House gets for the large-scale exploitation of writers at Author Solutions. That has to stop. I've no problem with Amazon being subjected to scrutiny - it should be - but Penguin Random House is getting away with it, aided and abetted by the press who either won't write articles about what's going on (but are happy to slam Amazon on the flimsiest pretext), or just write Author Solutions puff pieces because Author Solutions is an advertiser. It's shameful and drives me crazy.(less)
Average rating: 4.26 · 4,844 ratings · 1,260 reviews · 13 distinct worksSimilar authors
Let's Get Digital: How to S...

4.36 avg rating — 1,808 ratings — published 2011 — 16 editions
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Let's Get Visible: How To G...

4.23 avg rating — 811 ratings — published 2013 — 4 editions
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Strangers To Superfans: A M...

4.45 avg rating — 419 ratings — published 2018 — 4 editions
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Amazon Decoded: A Marketing...

4.57 avg rating — 372 ratings — published 2018 — 3 editions
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Following: A Marketing Guid...

4.63 avg rating — 280 ratings — published 2020
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BookBub Ads Expert: A Marke...

4.74 avg rating — 229 ratings3 editions
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If You Go Into The Woods

3.21 avg rating — 247 ratings — published 2011 — 4 editions
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A Storm Hits Valparaiso

3.42 avg rating — 199 ratings — published 2011 — 3 editions
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Transfection

3.18 avg rating — 117 ratings — published 2011 — 4 editions
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Uncommon Soldiers: Historic...

3.75 avg rating — 69 ratings — published 2014
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15 Rules For Advertising Books

I started working in digital advertising way back in 2004 and while it is tricky to generalize about three very different ad platforms – Facebook, Amazon, and BookBub Ads – there are some general rules that I recommend everyone considers, before losing their shirts on book advertising.

Not least because books present a pretty unique marketing challenge when compare to generic products. Something wh

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Published on January 26, 2022 09:39
You Can't Win
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Out of Time
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David’s Recent Updates

David Gaughran wrote a new blog post

9 Ways To Unleash The Power of Free

Authors are giving away more stuff than ever before: permafree books, reader magnets, and ARCs are just the tip of the iceberg. What’s going on? Shoul Read more of this blog post »
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Quotes by David Gaughran  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Every single industry that had been disrupted by the internet had claimed special status. Publishing was no different—first in dismissing the threat and then in demanding protection from the very threat it had once dismissed—”
David Gaughran, Let's Get Digital: How to Self-Publish, and Why You Should

“the majority of readers discovered their favorite author by getting a book for free,”
David Gaughran, Let's Get Visible: How To Get Noticed And Sell More Books

“probably the biggest complaint authors have in this brave new world is not sales (or the lack thereof) but the constant promotion that eats so much into precious writing time.”
David Gaughran, Let's Get Visible: How To Get Noticed And Sell More Books

Topics Mentioning This Author

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“Suicide in the trenches:

I knew a simple soldier boy
Who grinned at life in empty joy,
Slept soundly through the lonesome dark,
And whistled early with the lark.

In winter trenches, cowed and glum
With crumps and lice and lack of rum,
He put a bullet through his brain.
No one spoke of him again.

* * * * *

You smug-faced crowds with kindling eye
Who cheer when soldier lads march by,
Sneak home and pray you'll never know
The hell where youth and laughter go.”
Siegfried Sassoon, The War Poems

“Lovers of print are simply confusing the plate for the food.”
Douglas Adams

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